Daily Archives: August 9, 2016

5 Common Mistakes You are Making with Your Business’ Money

by Brian Stupp July 26, 2016 Follow @IOUFinancialJuly 26, 2016 It’s a small business owner’s fear: making bad money decisions as soon as you start your business or turn a profit, losing assets, and ultimately going under. So how do you know where to effectively spend your money, where to cut costs, and how to … Continue reading 5 Common Mistakes You are Making with Your Business’ Money →

Cut Costs without Cutting Value

Cost Management

by Zach Heller July 26, 2016 Follow @zhellerJuly 26, 2016 Cost cutting is a necessary part of running a successful business in the long term. When we cut costs intelligently, we make the company more profitable without sacrificing future growth. But often it is difficult to determine what costs we should cut first. In order … Continue reading Cut Costs without Cutting Value →

Job Search Stalled? Start Thinking Like a Business Owner

Job Search

by Jesse Kook July 26, 2016 Follow @theworkinghumanJuly 26, 2016 If you’re like most who have decided it’s time for a change, your natural first task is to start browsing the job postings on social media, your favorite companies, career boards, etc. You click through jobs, reading the requirements and think, I’m perfect for that. … Continue reading Job Search Stalled? Start Thinking Like a Business Owner →

Don’t Skip the Fundamentals

Skills Management

by Errol Allen July 26, 2016 Follow @consult53July 26, 2016 It’s important to remember that being fundamentally sound will certainly help in the quest to operate a successful company. Now one can have a great product or service to offer to one’s market, but it’s the ability to operate in an efficient, employee and customer … Continue reading Don’t Skip the Fundamentals →

The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic]

Conversion Rate Optimization

by Stacey Rudolph July 25, 2016July 25, 2016 First, a quick definition… Conversion Rate Optimization is a technique that uses analytics and user feedbacks to increase your website’s performance. It seeks to improve on any metric that is considered important to your business’ key performance indicators (KPI) such as sales increase, downloads, and signups among … Continue reading The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic] →

9 Surprising Reasons Why Your Website Isn’t Mobile Friendly and What to Do About It

Web Design Guidelines

by Susan Friesen July 26, 2016 Follow @https://twitter.com/eVisionMediaJuly 26, 2016 In recent years we have seen an increase in the number of mobile users. What many businesses may not have anticipated though is that viewing the Internet on mobile devices is now becoming the norm. We are becoming a society that is connected 24/7. That’s … Continue reading 9 Surprising Reasons Why Your Website Isn’t Mobile Friendly and What to Do About It →

Marketing PSA: Cold lead generation is spam

Leads Generation

Attention, marketers! If it’s unsolicited, irrelevant email, it’s spam. Columnist Patrick Armitage puts out a call to his fellow marketers to put a stop to the scourge. Patrick Armitage on July 26, 2016 Subject line: When can we catch up? Hi [First Name],We’ve never met. In fact, you’ve never visited our company’s site, given … Continue reading Marketing PSA: Cold lead generation is spam →

4 Tips for a Successful Back to School & Holiday Shopping Season

Holiday Season

by Brian Lee July 26, 2016July 26, 2016 Retailers know that the second half of the year is always more important than the first. The shopping season and back to school are crucial periods for brick-and-mortar and online stores—these are times when retailers need to capture consumers with sales and promotions so that they’ll stay … Continue reading 4 Tips for a Successful Back to School & Holiday Shopping Season →