by Rachel Winstead July 26, 2016July 26, 2016 It’s 2016, and simply posting a new blog article every week may or may not help your brand stay on top. To truly stand out from the sheer volume of uploads that take place daily, brands need to diversify and optimize each piece of content. A properly … Continue reading 5 Types of Business Ebooks and Why You Need to Write One
by Liz Kislik July 26, 2016July 26, 2016 Some of my clients go crazy with meetings. They schedule them back to back, invite a cast of thousands, start late and in disarray, drag on unproductively, and end late without closure. Suddenly, everyone is grabbing their stuff, still talking as they push past the people standing … Continue reading How to End Meeting Madness and Get Better Results
by Bryan Rusche July 26, 2016 Follow @BryanRuscheJuly 26, 2016 Being part of a high-performing team is an amazing experience. Many incredibly smart people have dissected the best teams to understand what are the key attributes that lead to superlative performances. Yet, despite knowing so much, it’s still frustratingly hard to recreate the magic that … Continue reading To Build a Great Team, Look at the Big Picture
DCoE isn’t just another trendy acronym. A Digital Center of Excellence is essential for your organization’s success, says columnist Jim Yu. He outlines three steps to help you build one. Jim Yu on July 26, 2016 at 10:10 am Two-thirds of Global 2000 CEOs will have digital transformation at the center of their corporate strategies … Continue reading The CMO and the DCoE: 3 steps to build your digital center of excellence
by Jacob Maslow July 26, 2016 Follow @jakemaslowJuly 26, 2016 Think of social media as a marketing toolkit. It is a kit filled with plenty of different devices that you can use to promote a business. There are the two main tools that you should use every day, Facebook and Twitter. Others, you might use … Continue reading Unlock The Secret Potential of Every Social Network
by Dave Sutton July 26, 2016July 26, 2016 Imagine your typical trip to the grocery store. Looking down at your shopping list, you think about the best way to navigate the store and gather your groceries. As you walk down the aisles filled with hundreds of items, you’ll notice that you usually purchase the same … Continue reading 4 Conditions for New Product Launch Success
by Grace Cole July 26, 2016July 26, 2016 A design brief is a document used to understand a company’s challenges, values and objectives before designing a website, logo, or any other promotional marketing materials. It ensures both parties are on the same page and that the end result will exceed the client’s expectations. In a … Continue reading How to “Brief-in” your Graphic Designer
by Joel Goldstein July 26, 2016 Follow @joelgoldsteinJuly 26, 2016 OLYMPUS DIGITAL CAMERA Thomas Edison once said, “Being busy does not mean always mean real work.” Although Edison passed away over 80 years ago, his quote still holds true today. But, a certain type of leader can put an end to meaningless work and put … Continue reading How to Be An Intentional Leader
by Dan Shewan July 26, 2016July 26, 2016 We often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our … Continue reading From Spam to BAM! Leveraging User Intent in Email Optimization
by Michael Bellina July 26, 2016 Follow @MigmanMediaJuly 26, 2016 As a web designer one of the hardest platforms to design for is the phone, particularly, the vertical format of the phone. The narrow and long format is not only opposite of the desktop but everything has to shrink as well. Compounding this is the … Continue reading 3 Things to Look at on Your Website for Better Conversions on Mobile
