Tag Archives: Dollars

Brands Wasting Millions Of Dollars On Made-For-Advertising Sites

Brands Wasting Millions Of Dollars On Made-For-Advertising Sites by Laurie Sullivan , Staff Writer @lauriesullivan, March 13, 2024 Adalytics, a crowdsourced advertising performance optimization platform, believes hundreds of major advertisers — including many affiliated with the Association of National Advertisers (ANA) — have unknowingly placed ads on Made For Advertising (MFA) sites, which are created for profit … Continue reading Brands Wasting Millions Of Dollars On Made-For-Advertising Sites →

Google is reportedly paying publishers thousands of dollars to use its AI to write stories

Google Publishers

Google is reportedly paying publishers thousands of dollars to use its AI to write stories What could possibly go wrong. Karissa Bell Wed, Feb 28, 2024 Anadolu via Getty Images Google has been quietly striking deals with some publishers to use new generative AI tools to publish stories, according to a report in Adweek. … Continue reading Google is reportedly paying publishers thousands of dollars to use its AI to write stories →

ANA study finds 25% of programmatic ad dollars are wasted

Programmatic Advertisement

Only $0.36 of each $1.00 that goes into a DSP reaches a consumer, the study found. Mike Pastore on December 5, 2023 Of the $ 88 billion spent on open web programmatic ads, $ 22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply … Continue reading ANA study finds 25% of programmatic ad dollars are wasted →

This startup just raised more than half a billion dollars to change how new drugs get discovered

Startup Success

By Adam Bluestein February 19, 2023 You don’t bet against Zach Weinberg. In 2010, at age 24, he sold Insight Media, the display advertising and exchange bidding company he cofounded with Nat Turner, to Google for a reported $81 million. Their next venture, Flatiron Health, a data-science software company that pioneered the use … Continue reading This startup just raised more than half a billion dollars to change how new drugs get discovered →

Twitter is making millions of dollars from previously banned accounts, report says

Twitter Verification

Elon Musk will offer ‘amnesty’ to banned Twitter accounts amid more layoffs Kris Holt @krisholt Twitter owner and CEO Elon Musk says a “general amnesty” for banned accounts will begin next week for those who “have not broken the law or engaged in egregious spam.” He polled users on whether Twitter should offer the … Continue reading Twitter is making millions of dollars from previously banned accounts, report says →

Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns

Amazon Advertisement

Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2019 Some 70% of purchases attributed to Amazon’s DSP ads are new to brand advertising, according to a recent benchmark report by Tinuiti. With this increase, performance seems to be the catalyst for higher budgets related to … Continue reading Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns →

Advertisers Lose Billions Of Dollars To Ad Fraud

Advertisement Industry

Advertisers Lose Billions Of Dollars To Ad Fraud by Laurie Sullivan @lauriesullivan, (November 30, 2018) Bots create close to half — or about 48% — of all internet traffic across all web sites, according to Reid Tatoris, Distil Networks vice president of product outreach and marketing. And while that number was published earlier this year, … Continue reading Advertisers Lose Billions Of Dollars To Ad Fraud →

Digital Publishers Debate Future As Competition For Ad Dollars Intensifies

Digital Publishers

Digital Publishers Debate Future As Competition For Ad Dollars Intensifies by Rob Williams , November 23, 2018 BuzzFeedCEO Jonah Peretti caused a stir this week by suggesting his company could merge with other digital publishers to gain more bargaining power with Silicon Valley’s tech titans. Peretti made some interesting points in an interview with TheNew … Continue reading Digital Publishers Debate Future As Competition For Ad Dollars Intensifies →

A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1

Branding Lessons

A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1 by Laurie Sullivan , Staff Writer @lauriesullivan, November 23, 2018 Reputation.com released its Retail Reputation Report sentiment from 4.7 million customer reviews that about 30,000 store locations posted online and on Facebook. Based on these reviews, social media sentiment, business listings accuracy and … Continue reading A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1 →

Direct-to-consumer advertisers are shifting ad dollars away from Facebook

Advertisement Industry

Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Amy Gesenhues on June 11, 2018 Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their … Continue reading Direct-to-consumer advertisers are shifting ad dollars away from Facebook →