Tag Archives: Dollars

Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns

Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2019 Some 70% of purchases attributed to Amazon’s DSP ads are new to brand advertising, according to a recent benchmark report by Tinuiti. With this increase, performance seems to be the catalyst for higher budgets related to … Continue reading Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns

Digital Publishers Debate Future As Competition For Ad Dollars Intensifies

Digital Publishers Debate Future As Competition For Ad Dollars Intensifies by Rob Williams , November 23, 2018 BuzzFeedCEO Jonah Peretti caused a stir this week by suggesting his company could merge with other digital publishers to gain more bargaining power with Silicon Valley’s tech titans. Peretti made some interesting points in an interview with TheNew … Continue reading Digital Publishers Debate Future As Competition For Ad Dollars Intensifies

A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1

A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1 by Laurie Sullivan , Staff Writer @lauriesullivan, November 23, 2018 Reputation.com released its Retail Reputation Report sentiment from 4.7 million customer reviews that about 30,000 store locations posted online and on Facebook. Based on these reviews, social media sentiment, business listings accuracy and … Continue reading A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1

Direct-to-consumer advertisers are shifting ad dollars away from Facebook

Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Amy Gesenhues on June 11, 2018   Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their … Continue reading Direct-to-consumer advertisers are shifting ad dollars away from Facebook

Small Business Local Ad Dollars Move From Facebook To YouTube

Small Business Local Ad Dollars Move From Facebook To YouTube by Laurie Sullivan  @lauriesullivan, March 22, 2018 Borrell Associates expects total local advertising budgets to rise 5.8% compared with the previous year. Non-digital advertising will fall by 2.2%, whereas digital will rise 12.7%. In total, advertisers will spend $126.8 billion this year. Local digital advertising … Continue reading Small Business Local Ad Dollars Move From Facebook To YouTube

Optimize your holiday marketing dollars – long after the Christmas lights dim

Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on January 18, 2018   E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars – long after the Christmas lights dim

Optimize your holiday marketing dollars — long after the Christmas lights dim

Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on December 18, 2017   E-commerce marketers had a lot to be thankful for this year. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars — long after the Christmas lights dim

Ecommerce Leaving Billions Of Dollars Unclaimed

Ecommerce Leaving Billions Of Dollars Unclaimed by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2017 Qubit on Wednesday released results from a study analyzing more than two billion user journeys and 120 million purchases to determine the potential revenue uplift that ecommerce businesses can expect from specific optimization techniques. The company categorized 29 different … Continue reading Ecommerce Leaving Billions Of Dollars Unclaimed

How To Maximize Your Marketing Dollars As a Startup Business

Will Humphries — January 21, 2017 Follow @JustCallMeWill— January 21, 2017 Writing an article for Forbes, noted marketing entrepreneur Neil Patel noted that 90 percent of startup companies fail within a year. According to his piece, failure to plan and execute an effective marketing strategy is among one of the most common reasons that new … Continue reading How To Maximize Your Marketing Dollars As a Startup Business