Tag Archives: Joins

Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’

Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’ by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2024 Google will join Adobe, Meta, Microsoft and others as a steering committee member to support a standard aimed at labeling content and media. Technology from an organization co-founded by executives at Adobe, Arm, BBC, Intel, Microsoft, and … Continue reading Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’

Publicis Groupe joins human vs. AI content verification initiative C2PA

The initiative aims to authenticate human-made content as AI use expands. Chris Wood on June 5, 2023 Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Publicis Groupe, one of the “big four” agency … Continue reading Publicis Groupe joins human vs. AI content verification initiative C2PA

AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz

AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz by Laurie Sullivan  @lauriesullivan, March 17, 2023 AT&T has released a full 360 campaign with four spots from creative partner BBDO LA that will run throughout March Madness games airing on CBS and Warner Bros. Discovery.  The spots will run across television, digital, out-of-home (OOH), social, and … Continue reading AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz

Mass layoffs hit the automotive industry as GM reportedly joins Ford and Rivian

  By Michael Grothaus March 01, 2023 Recent months have not been good for the tech and media industries, which have seen hundreds of thousands of jobs lost as companies look for ways to reduce costs among slowing sales and fears of an economic downturn. But Big Tech and media weren’t the only industries hit … Continue reading Mass layoffs hit the automotive industry as GM reportedly joins Ford and Rivian

Amazon Executive Joins LoopMe As First Global Chief Revenue Officer

Amazon Executive Joins LoopMe As First Global Chief Revenue Officer by Laurie Sullivan  @lauriesullivan, February 2, 2023 LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on Thursday. The company appointed Lisa Coffey as its first global chief revenue officer, and Andy Sophocli as associate vice president, partnerships EMEA, … Continue reading Amazon Executive Joins LoopMe As First Global Chief Revenue Officer

WeAdvertise: WeWork Joins Captivate’s Digital Ad Network

WeAdvertise: WeWork Joins Captivate’s Digital Ad Network by Joe Mandese  @mp_joemandese, January 18, 2023 Captivate, the digital out-of-home advertising network that began by installing video screens in the elevators of high-rise office buildings, has added flexible workspace network WeWork as an affiliate. The deal adds more than 175 locations to Captivate’s network and brings its … Continue reading WeAdvertise: WeWork Joins Captivate’s Digital Ad Network

Hootsuite joins TikTok’s Marketing Partner Program

Brands will be able to execute, optimize TikTok content at scale. Chris Wood on May 26, 2022 Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. About 38.5% of Hootsuite’s customers … Continue reading Hootsuite joins TikTok’s Marketing Partner Program

VHT’s Mindful app joins Genesys AppFoundry marketplace

Service reps gain control over channel and timing to accommodate customer needs. Chris Wood on February 11, 2022 CX software company VHT has announced the availability of their Mindful engagement app on the Genesys AppFoundry marketplace. The app aims at giving marketers better control over where conversations with customers occur. Using the Mindful app, users … Continue reading VHT’s Mindful app joins Genesys AppFoundry marketplace

Trump Joins Twitch Live-Streaming Platform

Trump Joins Twitch Live-Streaming Platform by Laurie Sullivan  @lauriesullivan, October 11, 2019 Several weeks after Amazon Twitch launched a campaign that tells the world the platform was designed for live-streaming anything, not just gaming, President Donald Trump launched a channel on the platform. The president used the platform and public channel for the first time during … Continue reading Trump Joins Twitch Live-Streaming Platform