For many, the concept of effective email marketing is passé. The reason for the same is the growing phenomenon of social media and spam emails. Today, spam doesn’t only refer to countless number of unsolicited mails that bombard the inbox. In fact, it also includes the ones users don’t want to see or read. No wonder, email marketing today is slowly phasing out. However, one must not forget that it plays a vital role in helping a brand earning the target audience’s trust, and build goodwill subsequently.
The following tips will prove to be a helpful insight for all the people who are looking forward to driving success via effective email marketing:
Keeping the TA Posted: The best way to attract TA is to keep them updated about all the important events and special deals. Brands can invite them to enter their email details and avail discount or benefits. Of course, care must be taken to assure them that their personal information won’t be shared with anyone else, since that seems to be the veritable pain point of consumers across the world.
Smart Usage of Subject Line: It has often been seen that the subject line proves to be the difference between the emails that go into the spam/trash folder and the ones which stay in the inbox. Eye-catching subject lines tell-it-all to the reader, and it’s important to focus on them.
Avoiding Overuse of Slangs or Abbreviations: In an attempt to draft a great subject line and content, email marketers often end up offending the TA.
This is a gross mistake. Usage of slangs or any kind of abbreviation is strictly prohibited according to the ethical as well as effective email marketing guidelines. Subtly written content conveys the message in the right light to the reader which ultimately boosts the conversion rate.
The above three tips are absolutely integral for effective email marketing. Incorporating these in the promotion strategy will definitely yield better results in terms of revenue for a brand.
CruzeConnect is a full-scale email marketing and email strategy service, created to deliver the most effective email campaigns in conjunction with fulfilling the business goals of our clients.