Aleh Barysevich — May 19, 2020 In 2020, it’s more vital than ever to ask yourself whether your branding is as good as it can be. Is your brand image helping you achieve your goals? Is it (still) relevant? Is it getting more popular? How does it compare to the competitors? The metric that’s required … Continue reading A Complete Brand Health Guide for Beginners
Conor Bond — May 1, 2020 Even before the spread of the novel coronavirus, live streaming had become a popular form of online content. Between celebrities going live on Instagram to answer questions from fans and media personalities using Twitch to stream themselves playing video games, it’s been clear for some time now that live … Continue reading The Complete Guide to Getting Started With YouTube Live
Callum Coard — March 26, 2020 The pros and cons of Instagram advertising, how much it costs, what ad formats are available and how to set up your first campaign. Instagram has positioned itself as one of the fastest-growing social networks in recent years, passing the one billion monthly active user mark in 2018. The … Continue reading The Complete Guide to Instagram Advertising
Michael Ugino — March 19, 2020 Etsy, with its focus on handmade and vintage items, is a great place for independent artists and crafters to set up their own shops and sell their wares. And today, more than 2.1 million people sell their products on Etsy. It’s free to join Etsy and set up a … Continue reading Etsy Fees: Complete Guide for Sellers
Ahmad Kanani — March 2, 2020 Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Simple as it may sound, attributing … Continue reading UTM Parameters: A Complete Guide for Traffic Attribution
Navneet Kaushal — November 13, 2019 Follow @navneetkaushal Google Posts are a welcome feature on Google My Business, especially since Google is always trying to promote relevant content and here is a way to do that right on GMB. It is a known fact that you are more likely to gain customers from local searches … Continue reading Attracting Customers With Google My Business Posts – Complete Guide
Sylvia Moses — November 8, 2019 Project risk assessment is an essential part of any project management plan. This guide shares 6 key steps in assessing project risk. Running a project can sometimes feel like the plot of a Final Destination movie. No matter how much you prepare for it, disaster is always right around … Continue reading The Complete Guide to Project Risk Assessment
Michael Ugino — October 22, 2019 Consumers have spent $ 3.53 trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. This type of ecommerce encompasses any purchase a consumer makes from an online retailer, such as Amazon … Continue reading B2B Ecommerce: Complete Guide for Retailers
Sylvia Moses — October 1, 2019 Workflow management is a crucial part of organizing and optimizing projects. Learn everything you wanted to know about workflows in this guide. What do project managers love even more than on-time and under-budget delivery? Workflows. Workflows bring much needed order and predictability to the project management process. If you … Continue reading The Complete Beginner’s Guide to Workflow Management
William Harris — September 20, 2019 Follow @wmharris101 — September 20, 2019 You’ve experienced cross-selling countless times in your life even if you weren’t aware of it at the time. If you’ve ever looked at an item on Amazon and seen products listed below “Customers also bought,” that’s cross-selling. And if you’ve ever had a … Continue reading Cross-Selling for Ecommerce: A Complete Guide
