Tag Archives: Storytelling

Breaking through with meaningful content marketing in the age of storytelling

A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling

How to Master the Art of Storytelling to Generate Qualified Organic Leads

By Joydeep Bhattacharya  August 13th, 2018 Storytelling is an art and you need patience to master it overtime. In the words of Steve Jobs, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Stories are powerful because they … Continue reading How to Master the Art of Storytelling to Generate Qualified Organic Leads

The science of storytelling

The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us. Peter Minnium on August 10, 2018   “Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred … Continue reading The science of storytelling

Artful Advertising: The Benefit to Video Storytelling

Diana Martinez — February 19, 2018 — February 19, 2018 You’ll know it when you see it. A compelling video advertisement. Well-crafted, smooth editing and incredibly subtle ties to its brand, product or service. These film-esque videos somehow keep your attention and, better yet, illuminate a relatable truth. This approach to video marketing goes beyond … Continue reading Artful Advertising: The Benefit to Video Storytelling

Finding it Hard to Translate Your Value? When it Comes to Resumes + LinkedIn, Follow These 3 Storytelling Rules

Virginia Franco — December 8, 2017 Follow @VAFrancoResumes — December 8, 2017 illustrade / Pixabay When it comes to preparing career marketing materials, from resumes to LinkedIn profiles, my goal is to always ensure the reader can connect the dots and answer the decision maker’s key question: “How can he/she help me?”As the owner of … Continue reading Finding it Hard to Translate Your Value? When it Comes to Resumes + LinkedIn, Follow These 3 Storytelling Rules