YouTube Launches Global Target Frequency Feature by Laurie Sullivan @lauriesullivan, November 10, 2022 YouTube has introduced a global target frequency goal option for video campaigns that allows advertisers to select a goal of up to four weeks. The platform will then optimize toward the reach and goal. This is an extension of a feature launched … Continue reading YouTube Launches Global Target Frequency Feature
Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover by Laurie Sullivan @lauriesullivan, October 20, 2022 Google began to roll out My Ad Centre, a feature that allow users to control the type of advertisements they see across Search, YouTube, and Discover. When signed into Google, users can access My Ad Center directly from … Continue reading Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers by Laurie Sullivan @lauriesullivan, October 18, 2022 The Ad Council is not a stranger to taking on societal issues such as drunk driving and wildfire prevention. Now the organization is collaborating with YouTube, Snap and others to support public awareness about the … Continue reading Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
YouTube Shorts Monetization Could Be A ‘Big Success,’ Analyst Predicts by Laurie Sullivan @lauriesullivan, September 27, 2022 Google has built YouTube into the dominant player in the over the top (OTT) video market, especially in the United States. The company is expected to grow viewership by 2.3% to 231.5 million this year in the U.S., … Continue reading YouTube Shorts Monetization Could Be A ‘Big Success,’ Analyst Predicts
By Grace Buono September 05, 2022 In 2005, just five years after the launch of YouTube, an average of 24 hours of footage was uploaded to the site every single minute–a shocking figure at the time. Ten years later, the site was receiving 400 hours of video per minute. Though YouTube has been … Continue reading How the YouTube platform paved the way for today’s social media
YouTube Launches Podcast Page For U.S. Users by Colin Kirkland , August 22, 2022 Despite the lack of any formal announcement, YouTube has launched its own podcast page, according to 9to5Google. U.S. consumers are now able to see popular podcast channels, episodes, playlists, categories and recommended shows alongside the site’s existing Explorer page. Podcasting may … Continue reading YouTube Launches Podcast Page For U.S. Users
Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left? by Wayne Friedman , Staff Writer, July 29, 2022 YouTube might be yet another bellwether of declining TV/CTV advertising trends. YouTube posted second-quarter advertising revenues of $7.34 billion, up just 4% — slightly under analysts’ expectations, and well below the strong, double-digit … Continue reading Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left?
Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe by Laurie Sullivan @lauriesullivan, June 13, 2022 Google’s parent company Alphabet will allow rival advertising intermediaries to place advertisements on YouTube as part of a European Union (EU) antitrust investigation. This change, according to Reuters, could help Google settle an EU probe from … Continue reading Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe
YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling by Laurie Sullivan @lauriesullivan, June 10, 2022 YouTube has updated ad requirements for its masthead to allow previously prohibited consumer categories in certain states and countries to run. Ad bookings for the YouTube masthead, effective today, will be accepted for certain consumer product categories, … Continue reading YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
YouTube Releases Data — Story Makes The Content by Laurie Sullivan @lauriesullivan, May 16, 2022 Digital consumption rose more than 30% in 2021, and viewer choice is reshaping content and driving engagement, according to data released by YouTube Monday. It is the story that makes good content, according to study participants, with 94% saying good … Continue reading YouTube Releases Data — Story Makes The Content
