YouTube tests AI-generated comment summaries and a chatbot for videos YouTube Premium subscribers can trial the experimental features. Will Shanklin Tue, Nov 7, 2023 NurPhoto via Getty Images YouTube announced two new experimental generative AI features on Monday. YouTube Premium subscribers can soon try AI-generated comment summaries and a chatbot that answers your questions … Continue reading YouTube tests AI-generated comment summaries and a chatbot for videos
YouTube war on ad blocking causes wave of adblock uninstalls Radek Zielinski / Nov 3, 2023 YouTube’s new aggressive tactics to disable ad blockers has led to a wave of ad blocker uninstallations, according to data from ad blocker companies. The video platform, owned by Google, escalated efforts last month to crackdown on the … Continue reading YouTube war on ad blocking causes wave of adblock uninstalls
The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube. Danny Goodwin on October 16, 2023 YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, … Continue reading New YouTube ad package helps brands capture cultural, sports moments
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance. Nicola Agius on September 18, 2023 Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google … Continue reading Google launches AI tool for YouTube ad optimization
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content. Nicola Agius on August 29, 2023 Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, … Continue reading Gen Z teens are watching YouTube ads and recalling what they’ve seen
YouTube Shorts Product Lead Offers Insights For Creators And Brands by Colin Kirkland , August 25, 2023 In a conversation with YouTube Shorts’ product lead Todd Sherman, the video-sharing platform offers insider tips to creators and brands using the short-form video channel in an interview featured on Creator Insider, a YouTube channel intended to provide … Continue reading YouTube Shorts Product Lead Offers Insights For Creators And Brands
YouTube, Universal Music Group Announce Incubator, Principles For AI by Laurie Sullivan @lauriesullivan, August 21, 2023 YouTube has launched the YouTube Music AI Incubator program with artists, songwriters and producers from Universal Music Group, which supported the creation of three music principles based on generative artificial intelligence (GAI). The program combines some of today’s most … Continue reading YouTube, Universal Music Group Announce Incubator, Principles For AI
Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues by Karlene Lukovitz @KLmarketdaily, August 18, 2023 In the wake of a new Adalytics report indicating that ads in Google kids’ channels may be leading to collection and distribution of children’s data without parental consent, the research firm is advising YouTube advertisers … Continue reading Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues
Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’ by Laurie Sullivan @lauriesullivan, August 14, 2023 Agencies continue to closely monitor advertisements running through YouTube after a month-old report from Adalytics, an advertising performance optimization platform, suggested that the company misled advertisers for years by allowing its TrueView ads to run outside of its … Continue reading Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’
YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV by Laurie Sullivan @lauriesullivan, July 27, 2023 YouTube Shorts, Google’s short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and DoubleVerify (DV), a software platform for digital media measurement, data and analytics. The news from IAS … Continue reading YouTube Shorts Gets Ad-Measurement Tools Supported By Integral Ad Science
