YouTube Introduces Multimodal Measurement by Laurie Sullivan , Staff Writer, October 9, 2025 YouTube is making it easier for brands to measure the full impact of organic and paid advertising based on user-generated content and creator collaborations running on a brand’s channels on the platform. The company on Thursday introduced the “brand pulse report” to … Continue reading YouTube Introduces Multimodal Measurement, Reporting
YouTube isn’t just for B2C. Here’s how B2B brands can use video ads to build trust and move buyers through complex sales cycles. Pauline Jakober on May 1, 2025 YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals … Continue reading Your top B2B YouTube ads questions – answered
YouTube Ad Revenue Jumps 10.3% To $8.9B by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2025 Google began testing AI Overviews in YouTube as the company turned 20 and the video site’s ad revenue climbed 10% to $8.9 billion in the first quarter of 2025. Its YouTube TV service has become one of the top … Continue reading YouTube Ad Revenue Jumps 10.3% To $8.9B
YouTube Citations In Google AI Overviews Rise 25% by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2025 YouTube turns 20 this year. Creators have moved from creating grainy videos to feature-length movies. People are doing more than watching YouTube content on their computers or phones. Neal Mohan, YouTube CEO, explained in a blog post how TV has … Continue reading YouTube Citations In Google AI Overviews Rise 25%
YouTube Liaison Opens Up About The Algorithm by Laurie Sullivan , Staff Writer @lauriesullivan, November 18, 2024 AI-based algorithms on YouTube are important because it is what determines how a video responds to viewers and why it loses or gains momentum, impressions, and more. Google has always been reluctant to provide details. I remember that around … Continue reading YouTube Liaison Opens Up About The Algorithm
November 16, 2024 Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand Dude Perfect CEO Andrew Yaffe talked to ‘Fast Company’s Most Innovative Companies’ podcast about his plans for the media brand. BY Yasmin Gagne Over the past 15 years, sports and entertainment company Dude Perfect—which started … Continue reading Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand
Advertisers, Creators Raise Performance Across YouTube, Reddit by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2024 Appealing to users who want something new to engage with across social, search and connected TV has become a challenge, but not when taking the approach of thinking like a “human first and then a brand.” Here are some … Continue reading Advertisers, Creators Raise Performance Across YouTube, Reddit
Amazon Launches Its First YouTube Original Branded Content Series by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2024 Amazon’s “Celebrity Substitute,” an original branded content series, is premiering today exclusively on YouTube. The digital series released nine episodes ranging from 5 minutes to 8 minutes each in length. It follows host Julian Shapiro-Barnum, the 25-year-old comedian … Continue reading Amazon Launches Its First YouTube Original Branded Content Series
October 15, 2024 5 tips for getting the most out of YouTube TV Customize the channel guide, stockpile recordings to the DVR, download videos, and more. BY Doug Aamoth YouTube TV has slowly but surely emerged as one of the better live TV providers for those of us who are tired of renting cable boxes or … Continue reading 5 tips for getting the most out of YouTube TV
October 06, 2024 Inside the business of a YouTube child star Ryan Kaji has 37 million subscribers, multiple YouTube channels, a toy brand, and a new movie. His father insists he’s a normal kid. BY Yasmin Gagne Ryan Kaji was just three years old when his YouTube channel, Ryan’s World, took off. Initially launched by his … Continue reading Inside the business of a YouTube child star
