Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement. Jeanne Jennings on May 22, 2025 Your organization is probably in compliance with the latest email authentication standards required by Apple, Google, Microsoft and Yahoo, which are listed below. But is your organization … Continue reading Why your emails still miss the inbox even if you’re ‘in compliance’
Your biggest competitor may not be who you think. Here’s how to uncover the real threats to your revenue. Zac Stucki on April 7, 2025 Most marketers define their competition too narrowly — and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on … Continue reading The competition you’re ignoring is costing you customers
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? Mike Pastore on March 27, 2025 Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its quality is … Continue reading Does your team struggle to evaluate creative ideas? You’re not alone
January 09, 2025 How to show up strong at work, even when you’re exhausted Burnout is real, but most of us don’t have the luxury of a sabbatical to reset. Here’s how to succeed at work without exhausting yourself more along the way. BY Tracy Brower If you’re feeling stressed or exhausted, you’re not alone. But … Continue reading How to show up strong at work, even when you’re exhausted
Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged. Ali Schwanke on October 25, 2024 For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re … Continue reading Why you’re probably underutilizing email sequences
July 17, 2024 Earning $300K but not feeling wealthy? You’re not alone The salary puts earners in the top 3% in the United States BY Shalene Gupta What does it mean to be rich? That answer might change depending on who you ask. Jenius Bank, the digital division of SMBC Manubank, surveyed over 4,000 Americans between … Continue reading Earning $300K but not feeling wealthy? You’re not alone
July 05, 2024 How to fight procrastination when you’re self-employed In the past year, I’ve made progress on addressing the root cause of my distraction. Here’s what works for me. BY Anmol Irfan It’s an average Wednesday afternoon—arguably my least favorite day of the week. I find myself staring at the laptop screen, rotating between my … Continue reading How to fight procrastination when you’re self-employed
June 30, 2024 If you’re struggling to find focus after vacation, read this For the skeptics and lifelong multitaskers who insist they’re proficient and productive, multiple studies have busted the myth that you can pull off the juggling act with aplomb. Focus requires effort. BY Lydia Dishman I’m just back from a short vacation, and … Continue reading If you’re struggling to find focus after vacation, read this
June 29, 2024 Employers believe this is the age you’re too old to hire. This is why they’re wrong “I was willing to risk losing a lucrative contract to make sure that the prospect did not know how old I was but I succumbed to telling the truth. Deep down, I felt that I had … Continue reading Employers believe this is the age you’re too old to hire. This is why they’re wrong
June 17, 2024 8 questions to ask to make sure you’re not about to be let go A middle management expert argues that there are often steps workers can take to increase their job security. BY Rebecca Houghton Have you ever felt like your job is on the chopping block? It’s a difficult position to be … Continue reading 8 questions to ask to make sure you’re not about to be let go
