Google Meets Apple On Yellow Brick Road by Laurie Sullivan , Staff Writer, November 20, 2025 Google took its love-rivalry relationship with Apple down the Yellow Brick Road in its newest advertising campaign, which draws a parallel between the Google Pixel 10 Pro and Apple iPhone 17 Pro. The ad campaign plays on the latest … Continue reading Google Meets Apple On Yellow Brick Road
Chris Abraham — February 13, 2017 Follow @chrisabraham— February 13, 2017 Will taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base. Do you make artisanal kim chi-making kits on Etsy? You could pander to your base as a marketing … Continue reading There’s Nothing in the Middle of the Road But Yellow Stripes and Dead Armadillos
Laura DonovanJanuary 18, 2015 The one major trend in marketing that has been pervasive for the last several years is that customers want to find the products and services they are looking for. They do not want to be found. This is the real difference between Inbound and Outbound marketing. I am old enough to … Continue reading Facebook or Yellow Book – Which Do You Use?
Brent Carnduff December 20, 2014 Does everyone remember these? Once upon a time, Phone books, particularly the yellow pages, were the way consumers searched for, and found, local businesses. Today, even those industries that have historically been the most “yellow page” dependent, are moving online. White Pages = NOT Optimized for Search As a … Continue reading SEO is Today’s Yellow Pages
