2023 Is The Year To Finally Commit To Email Automation by Brian McKenna , March 16, 2023 As companies warily eye their budgets and marketing mix in 2023, brands are mistakenly undervaluing email because they send individual campaign emails to their entire database, instead of using automation or flow emails. The latter demonstrate higher open … Continue reading 2023 Is The Year To Finally Commit To Email Automation
Tag Archives: Year
AB InBev is named Cannes Lions Creative Marketer of the Year 2 years in a row
By Jeff Beer March 16, 2023 For the first time ever, Cannes Lions has named a back-to-back winner for its Creative Marketer of the Year award. The marketing and advertising industry’s biggest awards show and conference has named AB InBev as its 2023 recipient, coming on the heels of the global brewing giant’s … Continue reading AB InBev is named Cannes Lions Creative Marketer of the Year 2 years in a row
Lime reports its first fully profitable year on an adjusted basis
By Lana Tleimat and Jessica Bursztynsky February 21, 2023 Micromobility startup Lime announced Tuesday that it was profitable throughout 2022 on an adjusted EBITDA basis—making it the first micromobility company to post a full profitable year, it said. The company said it achieved a record $466 million in gross bookings last year, which … Continue reading Lime reports its first fully profitable year on an adjusted basis
How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year
Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game. Chris Wood on February 9, 2023 Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising … Continue reading How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year
In China, the Year of the Rabbit brings rich red visions of Fendi and Ferraris
By Connie Lin January 21, 2023 The Lunar New Year, which dawns on January 22, is the biggest bash in Asia. But no country is more spirited than the birthplace of the holiday, China, where millions will enjoy a two-week break to ring in the Year of the Rabbit. And money will flow like … Continue reading In China, the Year of the Rabbit brings rich red visions of Fendi and Ferraris
5 Businesses Helping You Kick Off A New Year And New You
5 Businesses Helping You Kick Off A New Year And New You Brad Anderson / 20 Jan 2023 Woot woot! It’s the beginning of another year, which makes it the perfect time to reimagine your life. And no matter how you’d like to switch things up, you can find plenty of companies out there … Continue reading 5 Businesses Helping You Kick Off A New Year And New You
Why you should focus on habits instead of resolutions this New Year
By Stephanie Vozza January 01, 2023 If you’re considering making a New Year’s resolution for 2023, you should know that your brain is working against you. That’s because we have reptilian brains that want to protect us, which includes a “fight or flight” reaction to change, says Jeremy Campbell CEO of Black Isle Group, … Continue reading Why you should focus on habits instead of resolutions this New Year
How to set boundaries at work in the New Year
By Tracy Brower December 29, 2022 The holidays can be especially demanding. According to a new study by YouGovAmerica, 52% of people find this season stressful. And heading into the New Year, expectations are especially high. During this time, the climb for both work and personal pursuits can seem steeper than during the rest … Continue reading How to set boundaries at work in the New Year
From baby formula to Tylenol, 2022 was the year in shortages, but what’s in store for 2023?
By Sam Becker December 23, 2022 Who can forget the doldrums of the pandemic in 2020, when Charmin was the hottest commodity around? Over the past couple of years, stores have managed to restock shelves and most supply chains have ironed themselves out (to a degree). But even throughout 2022, shortages of various goods … Continue reading From baby formula to Tylenol, 2022 was the year in shortages, but what’s in store for 2023?
An extra year of education could boost your chances of being your own boss
By Sam Becker December 20, 2022 Millions of Americans dream of owning their own businesses and, in recent years, more and more have brought that dream to fruition. During 2021 alone, roughly 5.4 million new companies were registered in the United States, an increase of 23% over the previous year. While the pandemic has … Continue reading An extra year of education could boost your chances of being your own boss
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