Carol StephenMarch 18, 2015 Five Things You’re Doing Wrong on Pinterest and How to Fix Them If you’re a business on Pinterest, then you probably would like to get more business. Am I right about that? And if you’re not getting any engagement on Pinterest, chances are you’re making one or more of these mistakes. … Continue reading Five Things You’re Doing Wrong On Pinterest And How To Fix Them
Justin WilsonMarch 10, 2015 Twitter is a great social network – due to the vast number of accounts (288m monthly active users) and tweets (500m posted per day), there is always something interesting happening there, and is the best network to see people’s reactions to live events, everything from sporting events to breaking news to … Continue reading 10 Signs You’re Getting Twitter Wrong
John W HayesMarch 9, 2015 Email marketing’s currency is on the rise according to a survey conducted by the leading cloud based technology company Salesforce.com. In a poll of 5,000 marketers, 73% of those surveyed stated that email marketing was core to their business. The survey suggests that marketers are placing more importance on email … Continue reading Email Marketing’s Growing Importance in 2015 (5,000 Marketers Can’t be Wrong)
Howard J. SewellFebruary 24, 2015 The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and … Continue reading Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
Harmony MajorFebruary 19, 2015 Is your website so “cute” that it’s … clueless? There’s a saying we share between ethnic minority females when another woman is acting “too cute” to do anything useful. When you’re “too cute,” you’re so stuck on appearances that nothing else is as important. Can you see how this might relate … Continue reading Business Website Design: When Being “Too Cute” Goes Wrong
Talha FazlaniFebruary 15, 2015 Let’s be honest, keyword research is easy. You go to Google Adwords Keyword Tool, type in a few keywords and voilà, your keywords and their search volumes appear. Most don’t even bother to look at the keyword suggestions or other ad group ideas. While being honest, I’ll also admit that I … Continue reading Why Your Keyword Research Is All Wrong [Infographic]
Fran TarkentonJanuary 17, 2015 “aExperts” have been telling us for years that there are certain all-encompassing principles that will get you through the bad times and make your business a success. Well, just like you and unlike many of these experts, I’ve actually gotten my hands in the soil and started a few successful businesses, … Continue reading 3 Business Myths That Are Completely Wrong
By Tibor Shanto, Published November 14, 2014 Every day, many salespeople get up in the morning, have their morning cup of coffee, and set out to find somebody with pain. I used to work with a consultant who proudly told me that he saw his job in sales as finding the soft underbelly of the … Continue reading You’re Doing It Wrong: Shifting Sales From Pain To Objectives
Study finds marketers view loyalty programs as a way for customers to show appreciation for their businesses. Ginny Marvin on October 10, 2014 It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how … Continue reading Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]
When everything is going wrong with your website, your business suffers. You may be in need of a major overhaul, just a few tweaks, or somewhere in between. It all depends on where you started, where you are now and where you intend to go. You do have goals, right? If you don’t, that’s your … Continue reading Four Reasons Why Everything Is Going Wrong With Your Website
