Tag Archives: Wrong

Email Marketing’s Growing Importance in 2015 (5,000 Marketers Can’t be Wrong)

Email Marketing

John W HayesMarch 9, 2015 Email marketing’s currency is on the rise according to a survey conducted by the leading cloud based technology company Salesforce.com. In a poll of 5,000 marketers, 73% of those surveyed stated that email marketing was core to their business. The survey suggests that marketers are placing more importance on email … Continue reading Email Marketing’s Growing Importance in 2015 (5,000 Marketers Can’t be Wrong) →

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

Ad Campaigns

Howard J. SewellFebruary 24, 2015 The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and … Continue reading Failing at Paid Search? Maybe You’re Just Measuring It Wrong. →

Business Website Design: When Being “Too Cute” Goes Wrong

Web Management Guidelines

Harmony MajorFebruary 19, 2015 Is your website so “cute” that it’s … clueless? There’s a saying we share between ethnic minority females when another woman is acting “too cute” to do anything useful. When you’re “too cute,” you’re so stuck on appearances that nothing else is as important. Can you see how this might relate … Continue reading Business Website Design: When Being “Too Cute” Goes Wrong →

Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]

Ad Campaigns, Customer Relationship Managemnet

Study finds marketers view loyalty programs as a way for customers to show appreciation for their businesses. Ginny Marvin on October 10, 2014 It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how … Continue reading Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study] →

Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong

Content Marketing

Going viral is not a practical marketing goal for any business. Creating great content, so customers remember your company when they make a purchase, is a more realistic expectation. In order to get in front of potential customers before they buy, content marketers must understand what’s behind that buying decision. That’s the central point behind Rand Fishkin’s presentation about why … Continue reading Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong →

Don’t Use The Wrong Metrics To Measure Success

Email Marketing

In the new second edition of my book, “Email Marketing Rules,” I focus more on measuring success than on anything else except permission. That’s because too often email marketers are using the wrong yardstick to measure the effectiveness of their programs. Here are three examples of how success is often measured incorrectly, leading to underperformance: … Continue reading Don’t Use The Wrong Metrics To Measure Success →

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