by Karen Repoli Follow @karenrepoliSeptember 19, 2016 Jan is a novice entrepreneur she has been doing her homework on everything she needs to consider to start making money in her business. With most of the pieces in place, she has come to the point where her success is a matter of her ability to persuade. … Continue reading How to Write Persuasively So That You Sell Every Time
by Kristen Dunleavy Follow @KristenWritesItSeptember 15, 2016 Whether you’re a retailer promoting a new line of sneakers, a hotel chain encouraging readers to enter for a chance to win their dream vacation or a restaurant displaying your seasonal offerings, all brand emails have one thing in common: you’re trying to persuade readers to take action … Continue reading Email Content 101: How to Write Your Most Actionable Email Ever
by Benjamin BrandallSeptember 11, 2016 A proposal has a lot of different purposes, but there’s only one good way to write one: the way that pulls together all of the information in a concise and persuasive way and helps you get what you want … whether that’s a whole new software system, or just a … Continue reading How to Write a Proposal and Get What You Want
by Kristen Dunleavy Follow @KristenWritesItAugust 24, 2016 Do you feel as though your attention span is getting shorter? You are probably right. And you are not alone. In fact, if the results of a Microsoft study are accurate, the attention span of a human being is now about eight seconds – down from 12 seconds … Continue reading How to Write Email Content for Short Attention Spans
by Brad Smith Follow @bsmarketerAugust 22, 2016 You should have at least two to three ad variations per ad group. Which, if you’re doing a decent job keeping keywords tight in each ad group, means you’re supposed to be creating a LOT of ads across all your campaigns. You should also be A/B testing different … Continue reading A 6-Step Process to Write PPC Ads at Scale
by Warren Knight Follow @warrenknightAugust 5, 2016 DID YOU KNOW: 80% OF ONLINE READERS DON’T ACTUALLY MAKE IT PAST THE HEADLINE OF A BLOG? Understanding how to write the perfect headline for a blog is crucial. If 80% of your readers lose interest after reading your headline, imagine the amount of traffic, engagement and sales … Continue reading How To Write The Perfect Headline For A Blog
by Jake KilroyAugust 12, 2016 Copywriting is a balancing act. To succeed, you should have the resolve of the world’s greatest author and the insight of the company’s sharpest salesperson. But that’s not exactly an easy task. You want to get crafty, but you need to make an impact. Your words need to resonate like … Continue reading 7 Easy Exercises to Help You Write Better Copy
by Bryan Caplan July 30, 2016July 30, 2016 Whether you’re promoting products or pushing your services, you’d be remiss not to leverage email marketing to deliver a personalized message to your target audience. With one of the highest returns on investment over any other marketing channel, your first impression via email is crucial. There are … Continue reading How to Write a Winning Welcome Email
by Rachel Winstead July 26, 2016July 26, 2016 It’s 2016, and simply posting a new blog article every week may or may not help your brand stay on top. To truly stand out from the sheer volume of uploads that take place daily, brands need to diversify and optimize each piece of content. A properly … Continue reading 5 Types of Business Ebooks and Why You Need to Write One
by Emma Siemasko July 6, 2016 Follow @emmafayesJuly 6, 2016 I’m constantly on Facebook, scrolling through my feed reading the news and looking at pics of cute Pomeranians. I’m not alone—the social media platform averages 1.09 billion daily active users. Despite talk that Facebook’s reach is waning, it’s pretty clear people love the site more … Continue reading 9 Tips to Write the Best Facebook Ads Ever (with Examples)
