Five principles for implementing a precision demand marketing approach. Integrate on October 7, 2021 Any B2B marketer who endured 2020 knows our industry has changed forever. Buyers are online and on their own. They now set the terms of how they connect with your brand, which makes it a real challenge to reach them with … Continue reading How to drive B2B revenue and relationships in a buyer-first world
Yash Chawlani October 4, 2021 Memes are everywhere! From Facebook timelines to Instagram feeds to Reddit threads, to Twitter, they are everywhere and are loved by the younger generations. What started out as a fun way of expressing humor and jokes has become a cultural phenomenon. Memes are to the 2020s what the Hippie movement … Continue reading How Memes Stormed the Marketing World
How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile by Laurie Sullivan @lauriesullivan, October 1, 2021 Most marketers know the COVID-19 pandemic contributed to a massive surge in internet usage, from online grocery shopping to video chat calls on Zoom, Google Meet, and Microsoft Teams. But many probably don’t know just … Continue reading How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action. Sarah Brown on August 26, 2021 Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven … Continue reading The Real Story on MarTech: Navigating the new world of consumer privacy
Megan Smith August 2, 2021 For Christmas this year, my aunt gave me a spiral-bound engagement calendar. It’s charming, and I appreciated the thought behind the gift, but I can’t honestly imagine using it over my Google Calendar. The paper book can’t warn me that it’s time to leave for my meeting or tell other … Continue reading 17 Productivity Apps to Help You Conquer Your World
Kavinda Welagedara June 15, 2021 Cancel culture gained popularity in the US during the latter half of the Trump administration. At the point of writing this, many celebrities, brands, and ‘normal’ individuals have faced backlash over things they said and did (even from decades ago). Americans are split between whether they need cancel culture or … Continue reading To Cancel or Not: The Problem With Cancel Culture Outside the Western World
Wendy Marx May 29, 2021 You’ve heard them, the endless quips about getting older — “Age is just a number” or “You’re as old as you think you are.” But as we age, we see a shift, particularly at work. Instead of valuing your experience, some employers or colleagues may question your ability to … Continue reading 6 Career Tips to Overcome Ageism in Today’s Work World
Megan Golden May 12, 2021 In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy. The best part? It doesn’t … Continue reading 4 Video Marketing Strategies to Stand Out in a Video-Saturated World
Paul Keijzer April 30, 2021 In the current remote-work reality, almost every one of us is trying to adapt to maintain a sense of normalcy. Like it or not, this giant global experiment is challenging business leaders around the world to keep their teams connected while also staying far apart. However, amidst all this, leaders … Continue reading How to Lead Inclusive Meetings in a Virtual World
Paul Keijzer April 30, 2021 As organisations approach the one-year mark since the pandemic propelled them to abruptly switch to remote work, leaders around the world continue to scramble finding ways to keep employees engaged in a virtual environment. Before the coronavirus pandemic, only 17 percent of U.S. employees worked from home, but after the … Continue reading Employee Engagement in a Remote World
