Tag Archives: World

Winning in Today’s Business World Requires Rethinking Operating Models

Business Effectiveness

Amit Patel October 19, 2021 Before the pandemic, businesses primarily operated with an in-person workforce that showed up to the office, attended in-person meetings, and traveled when necessary. While remote work was steadily increasing over time, only a small percentage of employees worked remotely prior to 2020. However, according to Global Workplace Analytics, 80% of … Continue reading Winning in Today’s Business World Requires Rethinking Operating Models →

New Report Explores Brand Opportunities In Burgeoning World Of ‘Community Commerce’

Community Engagement

New Report Explores Brand Opportunities In Burgeoning World Of ‘Community Commerce’ by Richard Whitman , Columnist, October 18, 2021 TikTok, Publicis Groupe and World Advertising Research Center are out with a new report about emerging opportunities for brands in what they call “community commerce.” That’s not to be confused with “social commerce,” which the report … Continue reading New Report Explores Brand Opportunities In Burgeoning World Of ‘Community Commerce’ →

How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile

Data Management

How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile by Laurie Sullivan  @lauriesullivan, October 1, 2021 Most marketers know the COVID-19 pandemic contributed to a massive surge in internet usage, from online grocery shopping to video chat calls on Zoom, Google Meet, and Microsoft Teams. But many probably don’t know just … Continue reading How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile →

The Real Story on MarTech: Navigating the new world of consumer privacy

Consumer Privacy

Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action. Sarah Brown on August 26, 2021 Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven … Continue reading The Real Story on MarTech: Navigating the new world of consumer privacy →

To Cancel or Not: The Problem With Cancel Culture Outside the Western World

Corporate Culture

Kavinda Welagedara June 15, 2021 Cancel culture gained popularity in the US during the latter half of the Trump administration. At the point of writing this, many celebrities, brands, and ‘normal’ individuals have faced backlash over things they said and did (even from decades ago). Americans are split between whether they need cancel culture or … Continue reading To Cancel or Not: The Problem With Cancel Culture Outside the Western World →

4 Video Marketing Strategies to Stand Out in a Video-Saturated World

Video Marketing

Megan Golden May 12, 2021 In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy. The best part? It doesn’t … Continue reading 4 Video Marketing Strategies to Stand Out in a Video-Saturated World →

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