Columnist Andrew Waber dives into the performance metrics for Instagram and discusses how advertisers can take advantage of this increasingly promising channel. Andrew Waber on June 22, 2016 Chukcha / Shutterstock.com Six months have passed since my last Instagram-focused column, so it’s a good time to provide an update on the ecosystem in terms … Continue reading Instagram advertising: What’s working? Part 2
by Amanda Clark June 17, 2016 Follow @GrammarChicIncJune 17, 2016 Your company website is much more than an online placeholder—much more than the Google equivalent of a Yellow Pages listing. Ideally, your business website is the hardest-working member of your sales team, a brand ambassador that’s tireless in its effort to draw in new leads, … Continue reading CHECKLIST: Is Your Website Working for You?
by Brian Stupp May 24, 2016 Follow @IOUFinancialMay 24, 2016 Why A Cash Flow Loan is Better Than Collateral for Business Assets are the things your business owns. They include short-term ones, such as accounts receivable, cash, and inventory, and long-term ones, such as plant and equipment, intellectual property and goodwill. A business’s job is … Continue reading How Your Assets May Not Be Working As Hard As You Are
by Vit Horky May 9, 2016 Follow @vithorkyMay 9, 2016 For the past 6 months, I have been living in San Francisco to support the expansion of Brand Embassy. Four years ago, we set out on our mission to help companies become more human by designing a social customer service platform that helps businesses create … Continue reading 10 Productivity Tips From Startup CEO Working Across Europe & USA
by Eric Wall April 30, 2016 Follow @equivityvaApril 30, 2016 The most famous violin maker of all time was Antonio Stradivari, who made violins, violas, and violincellos in a workshop in Cremona, Italy in the late 17th and early 18th centuries. In the hands of a virtuoso, a Stradivarius can make the most beautiful and … Continue reading Working Together Apart: Managing Virtual Teams
by Marnita Wiggins April 30, 2016 Follow @iamnitajApril 30, 2016 I have always been extremely adamant about showing others that we only have one life, and we must live it to the fullest. This includes building your dream business. We are programmed to work a job to pay the bills; even if we are … Continue reading 6 Tips to Building a Business While Working a 9 to 5
by Matthew McKenzie April 19, 2016April 19, 2016 If you’re a marketer, it’s a safe bet that doing a content audit is not your idea of a good time. Don’t feel too bad about this; unless your perfect Friday night involves a root canal and a few dozen paper cuts, I don’t expect you to … Continue reading Working Hard or Hardly Working? 4 Warning Signs Your Content Audit Process Isn’t Pulling Its Weight
by Jo Lynn Deal April 11, 2016 Follow @jolynndealApril 11, 2016 If you’ve been successful using Facebook with your business social media marketing, you know how important it is to use it just like your audience does. Social media marketing should demonstrate genuine engagement including ‘liking’ other business and community pages and interacting with them … Continue reading ‘Use Facebook As Page’ Not Working? Here’s The Easy Fix.
by Brian McNeil-Smith April 9, 2016 Follow @easypromosappApril 9, 2016 Ah, that first moment when you have that spark of inspiration. The perfect idea for a contest that will meet your marketing objectives perfectly, whether it be to increasing awareness of your brand, building loyalty, attracting new users to your website, increasing followers on your … Continue reading 5 Reasons Your Facebook Contest Isn’t Working – Lessons in Conversion
by Lauren Blotnick April 7, 2016April 7, 2016 Working from home is getting more and more popular with the latest statistics from Global Workplace Analytics showing incredible growth in the US workforce: Regular work-at-home, among the non-self-employed population, has grown by 103% since 2005. 3.7 million employees (2.8% of the workforce) now work from home … Continue reading Working From Home: How To Be A Productivity Ninja
