Many companies are sending employees home to work remotely, highlighting the need for contingency plans for communications and business continuity. Jennifer Cannon on March 17, 2020 As millions of employees in the global workforce start to work remotely — many for the first time — teams are relying more heavily on video conference and virtual … Continue reading Remote work and fallback plans: Why flexibility is key to working from home
Eric Weisbrot — March 4, 2020 The term ‘working capital’ gets thrown around a lot, but what does it actually mean? Working capital measures a business’s ability to pay off its current liabilities with its current assets. It plays a large role in a company’s success and affects several aspects of a business, including funding … Continue reading Working Capital: What Is It and Why Do You Need It?
Beata Staszkow — February 19, 2020 Every day millions of us go to work. Days can be long, and there are always busy times where we burn the midnight oil. If this is a permanent situation for you, then the chances are you are working at a dangerous, unsustainable level. So, what are the warning … Continue reading Are You Working to a Dangerous Level?
Rachel Cunningham — February 10, 2020 Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between While B2C firms can … Continue reading Signs Your Digital Marketing Strategy Isn’t Working
Arik Hanson — February 7, 2020 Last fall, Popeye’s trolled Chick-Fil-A on Twitter into helping it launch its new chicken sandwich that ended up selling out and causing gun play in stores. Then, Netflix asked brands for their best x-rated sex tweet in what might be the very best Twitter thread of all time. And … Continue reading #RIPeanut Highlights Brand-to-Brand Trend Actually May Be Working on Twitter
Laura Spawn — February 6, 2020 Sometime between the advent of the hoverboard and the release of the iPhone 11, the first wave of true digital natives—better known as members of Generation Z (or “Gen Z” for short)—took their first steps into a workforce now trying to navigate the differences between five generations of workers. … Continue reading Working Remotely with Gen Z: Strategies Business Leaders Can Use to Manage and Mentor the Youngest Generation of Employees
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives. Amy Gesenhues on January 21, 2020 In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to implement personalization. Further, 89% claimed … Continue reading Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Ryan Estis — December 13, 2019 Follow @RyanEstis I was sitting down for my first sales conference at my first job out of college and I took my seat just in time, nervous but excited. Our CEO, Tom Richey, kicked things off. He talked about the meeting agenda, his vision for our organization and then … Continue reading Working on Lombardi Time
Karen Repoli — November 30, 2019 Follow @karenrepoli A good virtual assistant is an amazing help to your online business and can be the difference between stagnant profits and huge growth. Many entrepreneurs can’t survive without them. However, sometimes there are problems that need to be resolved in order for your VA to be the … Continue reading What To Do When Your Virtual Assistant Isn’t Working Out
Holger Reisinger — November 7, 2019 Follow @ReisingerHolger In several of my past articles, I’ve discussed the productivity and retention benefits of allowing remote work in your organization. While 50 percent of knowledge workers say they are not allowed to work from home, I believe the trend is quickly evolving. LinkedIn’s 2019 Talent Trends report … Continue reading Tools for Introducing a Remote Working Policy
