Rachel Cunningham — February 10, 2020 Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between While B2C firms can … Continue reading Signs Your Digital Marketing Strategy Isn’t Working
Arik Hanson — February 7, 2020 Last fall, Popeye’s trolled Chick-Fil-A on Twitter into helping it launch its new chicken sandwich that ended up selling out and causing gun play in stores. Then, Netflix asked brands for their best x-rated sex tweet in what might be the very best Twitter thread of all time. And … Continue reading #RIPeanut Highlights Brand-to-Brand Trend Actually May Be Working on Twitter
Laura Spawn — February 6, 2020 Sometime between the advent of the hoverboard and the release of the iPhone 11, the first wave of true digital natives—better known as members of Generation Z (or “Gen Z” for short)—took their first steps into a workforce now trying to navigate the differences between five generations of workers. … Continue reading Working Remotely with Gen Z: Strategies Business Leaders Can Use to Manage and Mentor the Youngest Generation of Employees
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives. Amy Gesenhues on January 21, 2020 In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to implement personalization. Further, 89% claimed … Continue reading Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Ryan Estis — December 13, 2019 Follow @RyanEstis I was sitting down for my first sales conference at my first job out of college and I took my seat just in time, nervous but excited. Our CEO, Tom Richey, kicked things off. He talked about the meeting agenda, his vision for our organization and then … Continue reading Working on Lombardi Time
Karen Repoli — November 30, 2019 Follow @karenrepoli A good virtual assistant is an amazing help to your online business and can be the difference between stagnant profits and huge growth. Many entrepreneurs can’t survive without them. However, sometimes there are problems that need to be resolved in order for your VA to be the … Continue reading What To Do When Your Virtual Assistant Isn’t Working Out
Holger Reisinger — November 7, 2019 Follow @ReisingerHolger In several of my past articles, I’ve discussed the productivity and retention benefits of allowing remote work in your organization. While 50 percent of knowledge workers say they are not allowed to work from home, I believe the trend is quickly evolving. LinkedIn’s 2019 Talent Trends report … Continue reading Tools for Introducing a Remote Working Policy
Vartika Kashyap — September 28, 2019 Follow @https://twitter.com/kashyapvartika In this fast-paced world, we’re all tempted to make the most of the time we get in a day, but ironically we don’t have the time to get it done. The goal of being more efficient with your time is admirable and requires a lot of planning, … Continue reading 11 Time Management Tips To Achieve Your Goals By Working Less [Infographic]
Hutch Morzaria — August 21, 2019 — August 21, 2019 Since the recent past, we have been thinking of open floor plans as a tool to inspire collaboration and communication in the workspace. What is an ‘open floor plan,’ one might ask? We may define it as being a generic term used in architectural and … Continue reading Is Remote Working a Fad or Is It Here to Stay?
Young Entrepreneur Council — July 29, 2019 Follow @YEC — July 29, 2019 It can be a challenge to keep team members up-to-date on changes as well as feeling connected with the rest of the team. To help ease your communication pains, as well as help improve morale, members of the Young Entrepreneur Council answered … Continue reading Working With Freelancers or Other Remote Staff: 13 Rules to Remember
