by Randy Milanovic December 19, 2015 Follow @kayak360December 19, 2015 Earlier this summer, I took one of the major printed directory companies (or what’s left of them) to task for ripping clients off via generic, expensive, and ineffective pay-per-click advertising. It’s not that PPC doesn’t have any value, but it was the ineffective way in which … Continue reading How to Make PPC Work for Your Company
by Kim Westwood December 14, 2015 Follow @shopping_linksDecember 14, 2015 Using influencers to market products has helped businesses connect with customers long before ‘influencer’ became a commonly accepted marketing term. As early as Roman times, when famed charioteer Diocles became one of the world’s first sponsored athletes, marketers have tapped into the influence of prominent figures. … Continue reading Influencer Marketing: How to Make it Work for Your Small Business in 2016
by Personal Branding Blog December 12, 2015December 12, 2015 A sweeping misconception among many American workers regarding happiness and success is how the two coincide with one another. It is commonly thought that happiness is a result of success. For instance, once an individual gets the raise they want or the promotion they desire, then … Continue reading The Importance Of Happiness At Work
by Eric Douglas December 9, 2015 Follow @LeadingResourceDecember 9, 2015 Inside every organization are clues to whether people are treated equitably or whether a system of favoritism prevails. Who has access to the boss? Who gets the newest computers? Whose budget is protected? Consider the question of status. People are always looking for cues about … Continue reading Creating an Equitable Work Environment
by Saurabh Nangia December 8, 2015 Follow @nangia5December 8, 2015 Customer lifecycle marketing (CLM) defines the key stages that a customer evolves through, from acquisition to retention, over the course of the relationship with a brand. We all know about the sales funnel and its involvement in the Customer Lifecycle. A customer is taken through … Continue reading Customer Lifecycle Marketing Lessons From Those Who Made It Work
by Miguel Conner December 5, 2015 Follow @qsampleDecember 5, 2015 The 40-hour work week. The 8-hour work day. Ah yes… These two measurements are staples of the American workforce, entrenched memes in most industries and positions. One size fits like a first world glove. But do these schedules really make sense? Is that the best … Continue reading Time To Permanently Demolish The 40-Hour Work Week [Infographic]
by Joy Adan November 27, 2015 Follow @getrediiNovember 27, 2015 Social media is changing the way we do business. The rising use of social networks means it’s easier than ever to share information, shape opinion and provide insights between people – including the people who work for you. Already, our constantly connected world is disrupting … Continue reading Building a Trusting Work Environment Starts With Transparency
by Owen Radford November 21, 2015 Follow @ElementaryDigiNovember 21, 2015 Google has a set of rules they follow – a grouping of philosophies, if you will, to ensure that everything they do meets the standard that they expect. They can be applied across the board however, no matter what you do for a living. Focus … Continue reading Great Google Philosophies to Apply to Your Work – Whatever It Is
by Cord Himelstein November 18, 2015 Follow @mcfrecognitionNovember 18, 2015 According to a recent study of Staples employees, many of them feel guilty about taking breaks at work other than their lunch break, despite working longer-than-average shifts. Even with 90 percent of bosses encouraging regular breaks and 86 percent of workers agreeing that they make … Continue reading 3 Productive Ways to Take a Break at Work
by VerticalResponse November 18, 2015 Follow @VR4SmallBizNovember 18, 2015 As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. The growth of online marketing has added complexity, nuance, and power to … Continue reading Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
