Readers share stories of weird, scary, and embarrassing office conversations. By Rose Pastore This week at Fast Company, we’ve been talking about challenging conversations, from “Your performance sucks” to “Hey boss, I’m pregnant.” We learned the common mistakes managers make when delivering bad news, and what to do when a coworker has a … Continue reading The Most Difficult Conversations You Have Ever Had At Work
Robert Glazer November 23, 2014 Do you ever sit at work and think about how much more productive you could be somewhere else? Maybe you need more peace and quiet than your office can provide. Or maybe you’re so distracted with figuring out how to get your kids from school on time that … Continue reading A Step-By-Step Guide To Getting Any Work Schedule You Want
by Chris Marentis November 23rd, 2014 Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people currently do not know what native advertising is … Continue reading How Native Marketing Can Work for Your Business
Jen Cohen Crompton November 15, 2014 The workforce, workplace, and business resources are all transforming at a rapid pace thanks to the technological revolution. These new technologies that are bringing people closer together through virtual channels and changing business processes and insights, are touching and changing every aspect of what “work” looks like. Because of … Continue reading 3 Things Your Company Needs To Know About The Future Of Work
In a Marketing Land Q&A, Spredfast’s Chris Kerns, author of “Trendology,” makes a convincing case that brands can increase their social relevance with in-the-moment messages. Martin Beck on November 4, 2014 We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the … Continue reading Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It
By Susan Gilbert, Published November 1, 2014 Having an active blog for your personal brand is an important marketing tool which can attract more visitors and provide more opportunity for sales of your product or services. Did you know that the style of content is just as essential to reach your target market and elevate … Continue reading Which Blog Types Work Best For Your Personal Brand?
By Prashant Sharma, Published October 30, 2014 For entrepreneurs and work-from-home types, the IRS can sometimes seem like the bogeyman. It is the comic-book arch villain that has endless resources to hunt down all its enemies, methodically and mercilessly grinding them underfoot, one insignificant dream at a time. No matter how small and underfunded your … Continue reading How to Work from Home Without Running Afoul of the IRS
By Jen Cohen Crompton, Published October 29, 2014 An eye-opening future of work statistic is that 65 percent of children entering school today will work in careers that haven’t been invented. Imagine the possibilities and opportunities that the world is creating as we evolve at a rapid pace and continue transforming society. Amazingly, that stat, … Continue reading The Future Of Work: Understand, Prepare, And Innovate
by Laurie Sullivan, October 29, 2014 Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company finds enormous success capturing potential customers through digital advertising, after years of trying to lure thrill-seekers through out-of-home advertising. Fear Overload spends about $50,000 annually on digital … Continue reading Fear Overload Puts AdWords To Work During Halloween
I had a meeting the other day where I witnessed an intense debate over the effectiveness of direct mail as a marketing tool. It was an intense scene, pitting a direct mail advocate against a skeptic. Both held firmly to their beliefs, so what started as a casual discussion turned quickly into an argument. Here’s … Continue reading Direct Mail Tips that Still Work
