The Click Count — Worldwide Email Metrics: Who’s Winning And Losing by Ray Schultz , Columnist, March 20, 2023 North America is far from the world leader in email metrics. It has lower open and click rates than the global average, and higher unsubscribe rates, according to breakout statistics from Sendinblue’s Email Marketing Industry Benchmark 2023. … Continue reading The Click Count — Worldwide Email Metrics: Who’s Winning And Losing
Tag Archives: Winning
4 rules for winning tech’s talent war in 2023
By Nacho De Marco February 23, 2023 It might seem like the war for tech talent is over. After 12 months of brutal layoffs and hiring freezes from big names like Amazon, Facebook, and Microsoft, U.S.-based tech companies have laid off a collective 150,000 professionals over the past few months—a considerable reduction of … Continue reading 4 rules for winning tech’s talent war in 2023
How to create winning B2B programmatic ad campaigns
Whether establishing a brand or increasing demand, here’s how one company ran two successful B2B programmatic ad campaigns. Constantine von Hoffman on February 16, 2023 Programmatic ad campaigns live and die on getting customer segmentation right. For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more … Continue reading How to create winning B2B programmatic ad campaigns
Why Aren’t We Winning the War Against Cybercrime?
Why Aren’t We Winning the War Against Cybercrime? Deanna Ritchie / 05 Jan 2023 Cybercrime is a global problem that continues to plague businesses, individuals, and governments. Despite the increasing awareness of the importance of cybersecurity, criminals still remain active and highly successful in their attacks. So why can’t we seem to win the … Continue reading Why Aren’t We Winning the War Against Cybercrime?
Inside Hulu’s winning social media strategy
By Lizzy Lawrence December 18, 2022 Hulu works with some of the biggest stars in the world. Selena Gomez, one of the leads of Only Murders in the Building, has 364 million Instagram followers. Kim Kardashian of The Kardashians: 336 million Instagram followers. Fame and followers, though, don’t automatically turn into viewers. “Our talent … Continue reading Inside Hulu’s winning social media strategy
Winning Without The Tailwinds
Winning Without The Tailwinds by Dave Morgan , Featured Contributor, September 29, 2022 I am fundamentally an optimist, but everyone in the world of advertising and marketing technology should realize that we’ve been on a 14-year bull market tear, and the next couple of years are almost certainly not likely to look like the past … Continue reading Winning Without The Tailwinds
Powerful Brand Strategy: The Winning Elements
Powerful Brand Strategy: The Winning Elements Nicoleta Niculescu / 19 Sep 2022 In a competitive world, only the best manage to remain top of mind for consumers. That’s why it is essential to focus on how your brand is perceived by shoppers. Considering that retail is an industry with many direct and indirect competitors, … Continue reading Powerful Brand Strategy: The Winning Elements
Winning the martech procurement process
Making life easier for executive assistants will also make it easier for you. Steve Petersen on August 1, 2022 Procuring and renewing tech and services is a big part of martech management. Parts of that are enjoyable – finding out what capabilities you can add to your stack, for one. And parts are not – … Continue reading Winning the martech procurement process
Winning in Physical and Digital Retail With the Power of Data
Winning in Physical and Digital Retail With the Power of Data by Allysun Lundy , Op-Ed Contributor, April 14, 2022 After over a year of debate about whether shoppers will go back into stores, I think it’s been decided: it will be a blend of both, but to keep shoppers loyal to a brand or … Continue reading Winning in Physical and Digital Retail With the Power of Data
7+ Winning Holiday Promotion Examples for eCommerce Retailers
Nicole Blanckenberg November 21, 2021 With the holiday retail peak forecast to rise by 11.3%, there is no doubt that there is a lot of revenue potential up for grabs. The obstacle, however, is the current competitive landscape for eCommerce, with many more online retailers putting their hats into the ring this holiday season. But … Continue reading 7+ Winning Holiday Promotion Examples for eCommerce Retailers
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