Win-backs beat acquisitions, but they require companies to admit what went wrong and prove they fixed it. Annette Franz on December 4, 2025 Most organizations talk a good game about loyalty, but miss the moment of truth: what happens when someone walks away. Whether it’s a customer canceling a contract or a valued employee … Continue reading Winning back customers requires fixing what drove them away
Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact. Kathleen Schaub on October 30, 2025 A tough conversation is unfolding between marketing leaders and the C-suite. CMOs are realizing that static, deterministic metrics like attribution create false narratives. Many fear CEOs … Continue reading Winning executive trust in the move beyond marketing attribution
Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered. Semrush Enterprise on October 17, 2025 Some brands are watching their organic traffic – and revenue – slip away. Others? They’re optimizing for this new search channel and seeing theirs rise. That’s why Semrush Enterprise … Continue reading The AI Visibility Index: Here’s who’s winning AI search by Semrush Enterprise
October 04, 2025 How to curate a winning team What are the qualities of a great team? You’ve probably been taught that team success requires building trust, fostering psychological safety, and cultivating a unified mindset. Seems logical. You might have learned that consensus is important and hierarchies are bad. Okay. You’ve undoubtedly been given that … Continue reading How to curate a winning team
With Perplexity and OpenAI’s emerging AI browsers promising deeper personalization, brands must rethink visibility to stay ahead. Shannon Reedy on August 11, 2025 Brand visibility now matters more than ever. Roughly eight in 10 consumers say they must be able to trust a brand to buy from it. That trust is built via a … Continue reading Winning genAI search requires structured, persona-driven content strategies
August 02, 2025 In uncertain times purpose-driven brands have the winning edge BY Chris Fosdick Whether you’re sitting at your desk at work or shopping at the grocery store, you can feel it: the shared sense of uncertainty in the air. Economic indicators are shifting; tariffs have impacted trade flows, and experts predict the nation’s growth … Continue reading In uncertain times purpose-driven brands have the winning edge
Winning with Google Ads in an AI-Driven World Wisam Abdulaziz May 5, 2025 Google Ads has undergone major shifts in recent years, shaped by two dominant trends: Google Search clicks are becoming more expensive and competitive every year. Google Search campaigns are increasingly automated and AI-driven, especially in bidding and targeting. As … Continue reading Winning with Google Ads in an AI-Driven World
An inbox that acts like a personal assistant? AI could turn email into a smart, signal-based system that fits your daily life. Here’s how. Ryan Phelan on April 24, 2025 Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your … Continue reading Your next marketing challenge may be winning over the AI in charge of the customer’s inbox
The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections. Annette Franz on March 31, 2025 What if the key to customer loyalty isn’t faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer … Continue reading How B2B and B2C brands are winning hearts with memory-driven CX
March 17, 2025 Winning in an era of unpredictability BY Chris Kay It’s fair to say that 2025 continues to fly out the blocks on a wild mission to bring even higher levels of change, unpredictability, and flux shaping our world. But, as I started writing this on Blue Monday in January, apparently the saddest day … Continue reading Winning in an era of unpredictability
