Dave BrockMay 28, 2015 Connect via LinkedIn SubjectMessageConnect There are some interesting discussions about the amount of research required to prospect and engage customers. Inevitably, the search is for the right answer—or probably realistically, it’s “give me the answer I want to hear.” The answer we want to hear is, “What’s the minimal amount of … Continue reading How Well Do I Have To Know My Customer?
Olivier ChoronApril 10, 2015 Social media, it’s one those terms that you know brings great importance and value to many. Whether it is for increasing brand exposure, social selling, connecting individuals together, or even just for fun, it has huge benefits. But when do these great benefits become so fundamental to your life that you/ … Continue reading 5 Signs Your Brand Is A Social Media Addict – Well Done!
ZOG DigitalMarch 11, 2015 Today, search results in Google are primarily ranked based on complex algorithms that analyze popularity gained through link authority, but that may not be the case for long. A team of research scientists at Google recently published a paper proposing a new process to influence the rankings of search results based … Continue reading Better To Be Honest Than Well Linked – Google’s Factual Ranking Explained
Tommy LandryFebruary 5, 2015 By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help … Continue reading How To Write Blog Posts That Will Rank Well and Engage Readers
It took nineteen months, but we finally have a tweet that comes close to living up to the real-time promise put on display at the 2013 Super Bowl by Oreo. Ladies and gentlemen, I present the Tide tweet, complete with twitpic (below). Marvel at the deftly handled brand tie-in! Ooh and aah at the duct … Continue reading Good Brand Tweets Are Not a Rising, Well, Tide
