Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here’s what we learned. Amy Gesenhues on December 11, 2018 Social media apps and mobile device operating systems introduced a number of features this year to help people be more mindful of their digital usage. … Continue reading Marketers say Time Well Spent movement isn’t influencing social media plans
Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions. Jessica Foster on August 1, 2018 As a search engine optimization (SEO) content writer who participates in many SEO-related Facebook groups, I am frequently asked the same question: “How many keywords should I use in my posts?” People seem to be looking for … Continue reading You need 23 keywords in a blog post to rank well. Not.
Kristen Herhold — June 22, 2018 Follow @kristenherhold — June 22, 2018 “Email is dead” is a common phrase among experts and non-experts alike. They argue that email does a poor job of reaching consumers and influencing them to convert. For most businesses, however, email marketing is alive and well: 69 percent of businesses use … Continue reading Email Marketing Is Alive And Well According To New Survey
Emily Wiseheart — May 26, 2018 — May 26, 2018 Does your email marketing strategy include only sending emails when you need something in return – like a sale, or a sign up? This is the type of thinking that we see commonly when small businesses are just starting out with email marketing. Do you … Continue reading Email Marketing Not Working As Well As You’d Hoped? Try this:
Brian Basilico — May 9, 2018 Follow @bbasilico — May 9, 2018 Coffee Talk So this morning I had a coffee with a potential client. He’s actually somebody I met through networking locally and he decided to contact me after reading some of my stuff online and said, “Hey, let’s get together and have a … Continue reading This Is Why Digging A Well Will Make You More Money Than Buying A Faucet
You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands’ insights fall short. Evan Magliocca on March 6, 2018 I hate to break it to you, but you don’t know your customers as well as you think you do. … Continue reading How well do you know your customer?
Rick Goodman — January 16, 2018 Follow @DrRickGoodman — January 16, 2018 QuinceMedia / Pixabay What motivates your employees? What makes them happy? What helps them to feel like you’ve invested in them? There are a few possible answers to that question, but here’s a big one: Education. Simply put: Your employees want to grow. … Continue reading Train Your Employees Well (Without Breaking the Bank)
Josh Slone — October 20, 2017 — October 20, 2017 geralt / Pixabay Social Selling: What It Is and How to Do It Well Social selling is becoming more and more needful in the digital age. But exactly what is social selling in the first place? Here’s an illustration. There once was a business owner … Continue reading Social Selling: What It Is and How to Do It Well
by Bob Hutchins Follow @BobhutchinsSeptember 12, 2016 If it works, it works. There’s a reason why direct mail and telemarketers still exist. They drive conversions. You might think, “I would never buy from someone who called my home in the middle of dinner,” but remarkably… people do. Maybe not a ton – but enough. All … Continue reading How to Do SMS Marketing WELL [Infographic]