Erik Devaney — June 5, 2017 — June 5, 2017 The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. As a result, many marketers have become obsessed with optimizing forms. It … Continue reading Should You Get Rid of Your Website’s Lead Forms?
Sam Cyrus — June 2, 2017 — June 2, 2017 When you decide to take your business to a higher level and start an online shop, you are bound to be hit by a slew of information. Even with a firm grasp on how to conceptualize an online store, it is always good to make … Continue reading Essential Design Aspects for eCommerce Websites
Wesley Young on May 23, 2017 Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, … Continue reading 5 reasons why websites still matter to local search in 2017
Alex Jasin — April 16, 2017 — April 16, 2017 You’ve probably read posts like this before. Maybe you’ve even written a post or two about design yourself. The answer’s always the same old story, to “build quality content, and visitors will convert”. While there’s truth that high quality content typically performs better, this idea … Continue reading Seriously Boost Your Website’s Conversions With These 7 Design Tweaks
The biggest problem was missing or incorrect NAP data. Greg Sterling on April 14, 2017 While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something different. The company’s recent online consumer survey found that a bad mobile site experience was less of an issue than missing … Continue reading Survey surprise: Consumers very forgiving of non-mobile-friendly websites
In our latest column, Editor-In-Chief Matt McGee introduces Marketing Land’s new home page and explains how and why you’ll sometimes see the same headline on two of our sites. Matt McGee on April 7, 2017 Did you notice? Just this week we launched a new home page here on Marketing Land. You wouldn’t notice … Continue reading Why we cross-post articles across our websites
Nate Dame — April 6, 2017 Follow @seonate— April 6, 2017 It’s easy to become enticed by what appear to be SEO shortcuts. High organic rankings often equate to high profits, but earning high rankings is an arduous process: your technical SEO marks need to be clean, content needs to be outstanding, links need to … Continue reading 3 Common Misconceptions About the SEO Benefits of Multiple Websites
Amanda Strouse — April 6, 2017 — April 6, 2017 You may have heard the term “landing page” from a marketing agency or an employee or maybe even from reading the headline of this blog post. You know what a website is. But what is a landing page? How does it differ from a website? … Continue reading Landing Pages vs. Websites: What Is A Landing Page?
Jon-Mikel Bailey — March 22, 2017 Follow @jonmikelbailey— March 22, 2017 When it comes to building websites today, you have three choices – rented, template, or custom. In this two part series I will outline the headaches often associated with cheap websites and the benefits of a custom web presence. Don’t worry, I plan to … Continue reading The Case for Custom Websites — Part One: The Perils of Cheap Websites
Anna Lebedeva — March 7, 2017 Follow @DigitalAnya— March 7, 2017 Today, both global companies and local small businesses want to promote products and services around the world. Making your website global can help you extend your reach to an international audience. In a nutshell, international SEO is the process of adjusting your site so … Continue reading Getting International SEO Right: 75% of Multilingual Websites Have Hreflang Implementation Mistakes
