Matt Martinez — October 17, 2017 — October 17, 2017 markusspiske / Pixabay It’s not uncommon to have to rebuild a website. In the digital space, things are constantly changing, so something that may not have mattered 10 years ago could suddenly carry much more significance today. A noteworthy example of this is mobile-responsive websites. … Continue reading Rebuilding Your Website’s Infrastructure the Right Way With 301 Redirects
Andy Calloway — October 5, 2017 Follow @andycal — October 5, 2017 markusspiske / Pixabay During any working week, it’s likely I’ll be asked a couple of times by small business owners for my advice on their new website. They’ve heard that they need to be found in Google and that the “thing” they need … Continue reading The 5 Most Important SEO Tips For New Websites
Kyle Rovinski — September 29, 2017 — September 29, 2017 fancycrave1 / Pixabay Whether you are a numbers person or not you should be focusing in on the data that is collected about your customers. It can completely guide your sales efforts, marketing efforts, and even your business model. Early adopters were able to … Continue reading Your Website’s Data And You
Greg Cawood — September 14, 2017 Follow @iqnection — September 14, 2017 Simon / Pixabay A lot of us grew up believing things that were later debunked. We now know that you don’t get a cold by going outside in cold weather. If we swallow chewing gum, it won’t take seven years to digest. And … Continue reading Why Should I Link to Other Websites?
Jefri Yonata — July 21, 2017 — July 21, 2017 Video content receives special treatment on the Internet, and rightfully so, because it has asserted its dominance over other types of online content. In July 2014, Google updated their algorithm to put more weight on video content to make it appear even more often. The … Continue reading How Explainer Video Content Helps Your Website’s SEO
Brent Pohlman — June 27, 2017 Follow @brentpohlman — June 27, 2017 Over the last year, I have found that I have lost interest in searching. Before social media and the introduction of smartphones, I thought Google Search was very cool. Today, I find I just don’t spend time searching for news and interesting facts. … Continue reading Are Company Websites Losing Their Reach?
When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success. Brian Massey on June 20, 2017 Questions get a bad rap. Everyone is so obsessed with answers. We fawn over people who are … Continue reading Questions are the center of great websites
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. Greg Sterling on June 11, 2017 at 3:58 pm In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week, the company … Continue reading Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
Erik Devaney — June 5, 2017 — June 5, 2017 The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. As a result, many marketers have become obsessed with optimizing forms. It … Continue reading Should You Get Rid of Your Website’s Lead Forms?
Sam Cyrus — June 2, 2017 — June 2, 2017 When you decide to take your business to a higher level and start an online shop, you are bound to be hit by a slew of information. Even with a firm grasp on how to conceptualize an online store, it is always good to make … Continue reading Essential Design Aspects for eCommerce Websites
