Tag Archives: website

Designing a Website to Fit Your Company’s Persona

From A/B testing to choosing just the right series of images for your homepage carousel, designing a website to reflect the persona of your company requires both forethought and the willingness to adapt to new information. A website isn’t a static entity, but rather a living, breathing component of your business. Its primary purpose is … Continue reading Designing a Website to Fit Your Company’s Persona →

Website Builder Platforms: Best Options for Small Businesses

Business Startup, Small Business

I’ve been giving complimentary website reviews and recommendations to individuals, small businesses, and other organizations. And as is so often the case, I have learned a lot from these reviews and the related conversations I’ve had with their owners. Although I primarily use the WordPress content management system as a website builder, I don’t necessarily think that’s … Continue reading Website Builder Platforms: Best Options for Small Businesses →

Press Release Tips: Best Practices To Help Your Website

Web Management Guidelines

An Overview of Press Releases Press releases are a great way to bring your website extra traffic, improve your domain authority, and provide increased brand recognition, as long as they’re used appropriately. When press releases net any of these “bonuses,” it can be tempting to increase the frequency of distribution. After all, if one press … Continue reading Press Release Tips: Best Practices To Help Your Website →

Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media

Marketing Guide, Social Media Utilization

How would you increase traffic to your website in 30 days? Our reality check of Andreas Graap’s 30-day-guide for generating more website traffic proceeds here to its second stage. We took it upon ourselves to put every individual step in his comprehensive tutorial to the test. In our first entry, we diligently researched keywords, created … Continue reading Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media →

Best Practices For Great B2B Website Lead Generation

Marketing Guide

A B2B website will always take up a large proportion of a marketing budget and for good reason. It’s crucial that sufficient resources are invested into a site that is geared to improve lead generation. First impressions count, a site visitor only offers a 3 – 7 second window to get their attention before bouncing off-page and … Continue reading Best Practices For Great B2B Website Lead Generation →

5 Ways To Get More Interaction From Your Website

Marketing Guide, Web Management Guidelines

Having a website is a must in the world of business today, with more and more people now researching, deciding and often buying online, which means that for any firm a website really is a vital part of their overall marketing strategy. Although it will vary from industry to industry, if you are missing out … Continue reading 5 Ways To Get More Interaction From Your Website →

The 12 Fastest (and Safest) Ways to Drive Traffic to Your Website

Search Engine Optimization

Traffic is crucial to the success of any online venture. However, getting noticed online can be tricky at times. With so much content flooding the web, many sites, both old and new, struggle to get people to pay them a visit. These tips will help you to boost your site’s traffic rankings quickly and safely. … Continue reading The 12 Fastest (and Safest) Ways to Drive Traffic to Your Website →

Why Your Useless Website is Useless

Web Management Guidelines

When most people think of digital marketing, they think of websites that are well-designed and optimized for search. So, when they have someone build a new website or update their old one, they have two basic concerns: that it looks good and that it has lots of key words for web crawlers to pick up. … Continue reading Why Your Useless Website is Useless →

Who is Your Website Really Built For?

Online Sales Guide

It’s 2014. We don’t have hoverboards yet, but we’re pretty close to flying cars, and it’s much more rare to find a business that doesn’t have a website, Facebook page and Twitter profile than it is to find a company that’s totally connected. Chances are your company doesn’t only have a website, but no one … Continue reading Who is Your Website Really Built For? →

How Search Engine Optimization Helps Your Website

Search Engine Optimization

Success in making money online clearly depends on search engine optimization. To improve the ranking of their website, many website owners spend their budget in SEO and allot a lot of effort in doing so. Here are the benefits of optimizing your website on search engines. Using keywords and phrase to optimize your website ensures … Continue reading How Search Engine Optimization Helps Your Website →