Campaign costs are spiking. Complexity is growing. See how unit cost analysis can help marketing leaders regain control and protect ROI. Benjamin Bloom on October 29, 2025 This article was co-authored with Aparajita Mazumdar and Audrey Brosnan, experts in the Gartner Marketing Practice specializing in martech stack optimization, marketing technology, personalization and customer data … Continue reading Discover the secret weapon for marketers battling rising multichannel costs
Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge. Eric Dates on July 25, 2024 In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding … Continue reading How behavioral economics can be the marketer’s secret weapon
By Yasmin Gagne December 03, 2023 As drugs like Ozempic and Wegovy become more widespread, an increasing number of employees are asking their insurance to cover them. Recently though, employers including the University of Texas and private healthcare system Ascension have halted coverage saying that they cannot keep up with the rising costs as … Continue reading This $2 billion unicorn startup is corporate America’s secret weapon against Ozempic
Hitting the Books: Newfangled oceanographers helped win WWII using marine science Trailblazing researcher Mary Sears led the unprecedented oceanic intelligence gathering effort. A. Tarantola @terrortola Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. … Continue reading The women who made ENIAC more than a weapon
By Jamie Salas May 24, 2022 If your company has 800 employees, your company has 800 recruiters. If this sounds like a multilevel marketing scheme, rest assured: It isn’t about expecting employees to actively search for talent, it’s about recognizing that the key to hiring top candidates in 2022 is an empowered workforce. Talent … Continue reading It’s time to tap your secret recruitment weapon: your workforce
No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0 Vivek Goel / 22 Apr 2022 As per McKinsey, 70% of digital transformation projects fail to meet their objectives. This is a concerning statistic, especially given enterprise transformation’s global frenzy, regardless of size or revenue. After a near-successful pilot initiative, the main challenge … Continue reading No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0
Erika Giles October 27, 2020 As your business continues to grow, your lead generation strategy should grow with you. A business that grows typically generates more leads that require more follow ups, lead scoring, and qualifying for your sales team. Eventually your general marketing team will be unable to keep up with all of the … Continue reading Lead Generation Specialists: Your Secret Weapon to Fueling Revenue
Anjan Pathak October 9, 2020 Staying indoors 24/7? Isn’t everyone? With the coronavirus posing a threat to our families and us, the decision to stay at home is by far the wisest one. Understandably, being on house quarantine requires certain forms of activities to do for when we are bored and also when we’re not … Continue reading Social Media: A Weapon of Recreation or Distraction
Debra Murphy August 26, 2020 If your business is using social media and content marketing to drive traffic and lead generation, you might be overlooking one of the most powerful tools in your arsenal. As a platform, LinkedIn offers unique marketing opportunities, especially for business-to-business marketers. Native LinkedIn video marketing combined with the ability to … Continue reading LinkedIn Video Marketing: Secret Weapon to Get More Clients
Laura Patterson — January 13, 2020 One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is referred to as a message map. A quality message map serves as a tool to ensure … Continue reading A Quality Message Map Makes a Powerful Competitive Weapon
