Tag Archives: “We

“We Can’t Solve Our Business Problems With Microscopes”

Dave Brock — April 3, 2017 Follow @davidabrock— April 3, 2017 The single biggest challenge facing business executives in the coming years is managing complexity. As our businesses get bigger and more diverse, as our customers change and grow, as organizations become larger, more complex, as the amount of information and data grows, while our … Continue reading “We Can’t Solve Our Business Problems With Microscopes” →

Is it “We” or is it “Me”?

Employee Engagement

by Brian Neufeld May 18, 2016 Follow @briantneufeldMay 18, 2016 My role as a fractional CMO has me occasionally interviewing marketing professionals for vacant positions for my clients. The past week was filled with reviewing about 50 resumes and talking to a dozen candidates for a marketing coordinator position. While the hiring process is time-consuming, … Continue reading Is it “We” or is it “Me”? →

“We Test Everything” And Other Lies Online Marketers Tell

Marketing Guide

If you don’t have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it’s not a good idea. David Rodnitzky on August 25, 2015 Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d … Continue reading “We Test Everything” And Other Lies Online Marketers Tell →

“We Want Your Help To Grow Our Business”

Small Business

Dave BrockDecember 29, 2014 When I saw the title on the email, I was intrigued. I thought, “A new client?” After all, that’s what we do, we help our clients grow their businesses, but I’d never had anyone approach me so directly before. Usually, the “grow the business” piece comes disguised in problems and challenges. … Continue reading “We Want Your Help To Grow Our Business” →