Tag Archives: Ways

9 Ways to Pivot Your E-Commerce Marketing Strategy During COVID-19

Celia Quillian — April 10, 2020 Consumers will remember how brands market during the coronavirus outbreak. Realign your marketing strategy for the times with these customer-first suggestions. The spread of the coronavirus has resulted in sweeping changes to the norm, impacting everything from education, to employment, to how we work. Similarly, smart digital marketers are … Continue reading 9 Ways to Pivot Your E-Commerce Marketing Strategy During COVID-19 →

6 Smart Ways to Retain Your Customer Base Amid COVID-19 Outbreak

Jake Eisenberg — April 10, 2020 The recent COVID-19 outbreak has turned the world upside down and has disrupted the way we do business. Business owners are scrambling to keep up with the rapidly changing economy. It’s clear that this pandemic will continue to leave lasting impacts across the digital marketing world. Even though the … Continue reading 6 Smart Ways to Retain Your Customer Base Amid COVID-19 Outbreak →

10 Ways to Spread Appreciation During Challenging Times

Kellie Wong — April 8, 2020 When we face challenging times (in our current case, a global pandemic), it’s important to put an extra spotlight on appreciation and support those around us. William James, American psychologist and philosopher, once said: “The deepest principle in human nature is the craving to be appreciated.” Appreciation should be … Continue reading 10 Ways to Spread Appreciation During Challenging Times →

3 Effective Ways Leaders Can Manage and Motivate a Remote Team

Paul Keijzer — April 6, 2020 As the coronavirus outbreak progresses and fans new fears of worldwide recession, businesses around the globe are shutting their doors, encouraging their employees to work from home. It is not surprising that companies have restructured workplaces at a breakneck speed, with the emphasis on remote work. Tech giants such … Continue reading 3 Effective Ways Leaders Can Manage and Motivate a Remote Team →

Starting a new marketing leadership role in the age of coronavirus: 11 ways to find success

CMOs starting new roles during the pandemic share how they are reworking the B2B marketing playbook and shifting team talent to meet the changing times. Erica Seidel on April 6, 2020 “I expected to be filling out HR forms and having coffee with people during Week 1. Instead, I was leading significant, cross-company customer communications. … Continue reading Starting a new marketing leadership role in the age of coronavirus: 11 ways to find success →