Tag Archives: Ways

5 Ways To Use Twitter’s Direct Messages As A Small Business

by Jeremy Taylor February 28, 2016 Follow @JezTaylorUKFebruary 28, 2016 You know about Twitter. But what about its lesser-known Direct Messages feature — the self-professed “private side of Twitter”? Well it turns out you can win some serious brownie points with your audience when you use Direct Messages correctly. Great social marketing is about feeding … Continue reading 5 Ways To Use Twitter’s Direct Messages As A Small Business →

4 Quick and Effective Ways to Segment Your Display Ad Audiences

PPC Campaigns

by Joe Pizer February 27, 2016February 27, 2016 With the steady rise in remarketing as a digital advertising strategy, audience segmentation and activation has become a key tactic for digital marketers. What are some things that display advertisers should take into account when defining and streamlining their strategy? Understanding Audience Segmentation Audience segmentation can be … Continue reading 4 Quick and Effective Ways to Segment Your Display Ad Audiences →

4 Ways to Keep Your Blog from Boring Your Readers

Blogging Tactics

by Joe Gillespie February 25, 2016February 25, 2016 We’ve all endured books, magazines, websites, movies, and television shows that have bored us to no end. Sometimes, we persevere until the conclusion of one episode, article, or webpage … but then never return, Other times, having learned our lesson, we stop immediately, deciding life is too … Continue reading 4 Ways to Keep Your Blog from Boring Your Readers →

3 Surefire Ways to Boost Customer Engagement with Email Marketing

Email Marketing

by Andrew Sheridan February 25, 2016February 25, 2016 Engaging with customers has become increasingly difficult in recent years. Marketers are struggling to keep up with the growing number of devices and media channels used by consumers. Despite the emergence of so many new channels, the most reliable way to engage customers is one of the … Continue reading 3 Surefire Ways to Boost Customer Engagement with Email Marketing →

The Best Ways to Handle Social Media Misconduct on Your Team

Team Management

by Young Entrepreneur Council February 24, 2016 Follow @YECFebruary 24, 2016 How do you approach a delicate social media scenario in which your team member posts something inappropriate to their personal social media? Do you immediately terminate them or work together to figure out what to do? 1. Be Clear and Concise The best teams … Continue reading The Best Ways to Handle Social Media Misconduct on Your Team →

5 Clever Ways Companies Drive Sales and Growth with Virtual Teams

Team Management

by Brenda Do February 24, 2016February 24, 2016 Some companies take their freelancer use to another level. Instead of just hiring freelancers to fill talent gaps or for isolated projects, these companies achieve their business goals by building virtual teams. The teams become part of the company’s business strategy to wow customers, maintain competitiveness, and … Continue reading 5 Clever Ways Companies Drive Sales and Growth with Virtual Teams →

7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 1 of 2)

Video Marketing

by Claude Harrington February 23, 2016February 23, 2016 Okay, so you’re convinced that your business needs an explainer video to bolster your digital marketing strategy. You’ve seen the influence of video marketing and realize that it’s time for your company harness the power. This is all great news. But here’s what isn’t such great news: … Continue reading 7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 1 of 2) →

Page Load Speed: 15 Ways to Boost SEO

Website Speed Improvement

by Nora Flint February 23, 2016February 23, 2016 Over the course of the past few years, most of Google’s updates to its search ranking algorithm have been aimed at providing better user experience to website users. Excellent user experience not only helps increase conversion once visitors come to your website, but it also boosts your … Continue reading Page Load Speed: 15 Ways to Boost SEO →

5 Ways To Use Facebook’s Audience Optimisation To Become A Brilliant Publisher

Facebook Business

by Jon Dickson February 23, 2016February 23, 2016 Facebook continue to take strides in developing timeline relevancy for pretty much all of its users. In January, they launched a tool to help your brand organically reach key segments of your audience based on specific user interests, without applying advertising spend. We’ve all been there, painstakingly … Continue reading 5 Ways To Use Facebook’s Audience Optimisation To Become A Brilliant Publisher →