These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again. Barry Levine on September 22, 2016 From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to … Continue reading Forrester: Here are some ways marketers can adapt to messaging apps
Derek Edmond on September 22, 2016 We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership. Sometimes it seems like our entire … Continue reading 4 ways to improve your value as a strategic SEO partner
by Andrew ScarbroughSeptember 22, 2016 The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along with them various life experiences and points of view that … Continue reading 30 Proven Ways To Drive Traffic To Your Ecommerce Store: Acquire, Convert, and Bring People Back
by Brian Stupp Follow @IOUFinancialSeptember 21, 2016 The holiday season means different things to business owners; while some experience a slow season, others have a surge in profits. Regardless, all small business owners need to prepare for this season, or your business could be negatively affected. Plan for Holiday Recognition and Marketing You must plan … Continue reading Best Ways for Small Businesses to Plan for the Holidays
By Robert Brady September 21st, 2016 With the recent launch of Extended Text Ads (ETAs) by Google, and the fact that you’ll be unable to add or edit older format ads after October 26th, advertisers need to get on board with ETAs. ETAs are the new format introduced by Google now that ads no longer appear … Continue reading 3 Ways To Kill It With Extended Text Ads (ETAs)
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 20, 2016 If you’re looking to boost traffic to your store, this is the post for you! Pinterest is unique. It’s more than just a social platform; it is a visual search engine as well. Pinterest themselves refer to their platform as “…a visual bookmarking tool that helps you discover … Continue reading 8 Ways To Turn Pinterest into a Traffic-Driving Machine
by Sunil Bagai Follow @ZenithtalentSeptember 20, 2016 In our last article, we examined the disruptions that have accompanied our increasingly digital age. Every business and every worker now stands at the threshold of massive shifts that will shape the future. Our predecessors during the Industrial Revolution must have felt similar stirrings with the advent of … Continue reading Exponential Change and Growth: 3 Ways to Future-Proof Your Workforce
by Kelley SchultzSeptember 19, 2016 The evolution of mobile technology has empowered consumers to get immediate information at any place and time. Due to the convenience mobile offers and the wide adoption of smartphones, it’s no surprise mobile search volume surpassed desktop search last year. eMarketer estimates mobile ad spend will account for 72% of … Continue reading 3 Ways to Capitalize on the Growth of Voice Search
by Don Purdum Follow @donpurdumSeptember 18, 2016 Do you want to stand our more from your competitors? Do you spend time wondering why you keep losing money to businesses that are not as good as yours or as well positioned to deliver as you are? One opportunity after another seems to slip through your hands … Continue reading 3 Astonishing Ways to Stand Out From Your Competitors and Earn More Business
by Alanna HonigmanSeptember 17, 2016 There are a lot of businesses active on Twitter out there, which can be pretty cool … and cringe-worthy. You have no idea how many times I see company and even CEO accounts that just don’t do a very good job of being online, even if they are frequently active. … Continue reading 5 Easy Ways To Improve Your Twitter Presence — For Free!
