Study: Most Consumers Served No More Than One Viewable Impression During A Campaign by Tobi Elkin @tobielkin, March 29, 2017 The issues of transparency, trust, and brand safety — and, by extension, viewability — are now at the forefront for marketers. And research findings reveal that a majority of consumers — 70% to 85% — … Continue reading Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
Tag Archives: Viewable
From viewable to verified: Here comes the next phase of audience-based buying
Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape. Erik Matlick on February 16, 2017 Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies … Continue reading From viewable to verified: Here comes the next phase of audience-based buying
Wanna Be Viewable, Or Seen? Digital Marketing’s New Conundrum
by Sean Hargrave, Staff Writer, September 30, 2016 Viewability just became even more interesting — and perplexing. Could the standards that are there to protect and serve be doing the exact opposite? Well, that’s the uncomfortable conclusion from the latest research from InSkin Media, which tracks eye movement (via Sticky) to compare how long an … Continue reading Wanna Be Viewable, Or Seen? Digital Marketing’s New Conundrum
Why 34 Clear Facts on Viewable Impressions Matter
by Rob Petersen February 25, 2016February 25, 2016 Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. It is counted whether the viewer is able to … Continue reading Why 34 Clear Facts on Viewable Impressions Matter
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