Tag Archives: Verification

Channel99 announces verification pixel technology for B2B

The new platform will give B2B marketers visibility into performance across advertising, web, webinar, email, social and other channels. Kim Davis on September 20, 2023 Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B … Continue reading Channel99 announces verification pixel technology for B2B

Microsoft Advertiser Identity Verification Takes On New Policy

Microsoft Advertiser Identity Verification Takes On New Policy by Laurie Sullivan  @lauriesullivan, August 15, 2023 Microsoft has reversed its decision to ban ads from unverified marketers. The company on Tuesday announced that it will pause ads for several reasons as the advertiser completes the Advertiser Identity Verification (AIV) process for new accounts. “After additional review … Continue reading Microsoft Advertiser Identity Verification Takes On New Policy

Publicis Groupe joins human vs. AI content verification initiative C2PA

The initiative aims to authenticate human-made content as AI use expands. Chris Wood on June 5, 2023 Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Publicis Groupe, one of the “big four” agency … Continue reading Publicis Groupe joins human vs. AI content verification initiative C2PA

Arkansas passes social media law requiring age verification

Arkansas passes social media law requiring age verification   Karissa Bell @karissabe Arkansas has become the second state to pass a law requiring social media platforms to verify the ages of their users. Governor Sarah Huckabee Sanders has signed the “Social Media Safety Act” into law, which requires companies verify the ages of users under … Continue reading Arkansas passes social media law requiring age verification

With legacy verification ending, will Twitter’s blue checks become the new scarlet letter?

  By Michael Grothaus March 24, 2023 D-Day is coming for people on Twitter who have legacy checkmarks—the blue badge that was once bestowed upon select users who were deemed notable. That’s all changed now that Elon Musk has taken over the company. The official @verified account on Twitter has announced that the company will … Continue reading With legacy verification ending, will Twitter’s blue checks become the new scarlet letter?

Instagram could be working on a paid verification feature

Instagram’s next feature might be a copy of BeReal   Karissa Bell @karissabe Instagram is testing a new feature called Candid Challenges, which bears a striking resemblance to BeReal, a photo sharing app popular among Gen. Z. The currently unreleased feature was spotted by Alessandro Paluzzi, a developer known for reverse engineering apps and finding … Continue reading Instagram could be working on a paid verification feature

Elon Musk says Twitter Blue verification is coming back November 29th

Twitter will soon let organizations verify related accounts The announcement comes after the recent Twitter Blue disaster. I. Bonifacic @igorbonifacic   Dado Ruvic / reuters Less than two days after Twitter’s first attempt to charge for account verification ended in disaster, Elon Musk announced the company is working on a new way to authenticate users. … Continue reading Elon Musk says Twitter Blue verification is coming back November 29th

Elon Musk considers making verification a Twitter Blue perk

Elon Musk has begun his takeover of Twitter Twitter could change dramatically under Musk’s leadership. K. Bell @karissabe   Dado Ruvic / reuters After months of legal drama, Elon Musk has begun his takeover of Twitter, according to The Wall Street Journal and The Washington Post. His first move was to fire CEO Parag Agrawal, Chief … Continue reading Elon Musk considers making verification a Twitter Blue perk