Tag Archives: Using

Google Adds Gmail Checkmark For Brands Using BIMI

Google Adds Gmail Checkmark For Brands Using BIMI by Ray Schultz , May 4, 2023 Gmail, building on its adoption of Brand Indicators for Message Identification (BIMI) in 2021, has added a blue checkmark for brands that are using BIMI. Recipients who click the icon will see a message that says, “The sender of this … Continue reading Google Adds Gmail Checkmark For Brands Using BIMI →

How to Diversify your Sales Channels using Live Shopping on your E-commerce Website

Sales Diversity

How to Diversify your Sales Channels using Live Shopping on your E-commerce Website Navneet Bali / 03 May 2023 Ever wonder why some brands consistently outperform others? It’s not just luck or a better product. These brands are successful in creating tailored strategies for the channels they sell through. You will achieve the best … Continue reading How to Diversify your Sales Channels using Live Shopping on your E-commerce Website →

Using AI and journey orchestration to boost your marketing automation

Marketing Automation

AI and customer journey orchestration can take your existing marketing automation approaches to the next level. Greg Kihlstrom on March 30, 2023 Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience with your brand, regardless of the channel. There … Continue reading Using AI and journey orchestration to boost your marketing automation →

Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban?

TikTok Marketing

By Jeff Beer March 25, 2023 During Thursday’s four-hour-long grilling of TikTok CEO Shou Zi Chew before the House Energy and Commerce Committee, lawmakers covered a lot of ground in terms of national security and dangerous content concerns around the wildly popular social app. But one question was not explored. Where are the brands … Continue reading Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban? →

More ecommerce shoppers using buy-now-pay-later

eCommerce Business

Marketers should highlight the availability of BNPL and how it can aid consumers concerned about credit card interest rates. Constantine von Hoffman on March 22, 2023 Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. BNPL up, revenues down. Despite this … Continue reading More ecommerce shoppers using buy-now-pay-later →

How To Escape The Data Desert By Using Influencers

Influencer Marketing

How To Escape The Data Desert By Using Influencers by Jessica Phillips , March 3, 2023 The recession is on everyone’s mind. Brands are cutting costs on ad spend, big tech platforms are laying off hundreds of employees, and marketers are under pressure to find performance-driven solutions with restricted access to data. Brands need an … Continue reading How To Escape The Data Desert By Using Influencers →

How to write a cover letter using ChatGPT

Career Evolution

By Kateri Waltermeyer February 13, 2023 The internet has been swirling with talk of ChatGPT, the Artificial Intelligence (AI) tool that can write just about anything. But have you thought about how you might be able to apply AI to your job search? If you’re searching for a job, chances are you’ll need to … Continue reading How to write a cover letter using ChatGPT →

What it’s like using Microsoft’s chatbot-based Bing search

Microsoft Chatbots

By Mark Sullivan February 08, 2023 Microsoft is using generative AI to rethink the way we search for stuff on the web. It’s utilizing a powerful natural language model developed by OpenAI to make search more like a conversation and less like a painstaking process of keyword selection. The new AI-assisted Bing is now … Continue reading What it’s like using Microsoft’s chatbot-based Bing search →

Why Google, Netflix and cannabis dispensaries are using this century-old sign technology

Technology

By Nate Berg January 27, 2023 Standing in the Gare du Nord train station in Paris in 2012, Dorrian Porter was transfixed by a sign. The station’s arrivals and departures board—a classic split-flap analog sign that constantly turns its wheels of characters, click-clacking updated information on trains, tracks, and times—had a presence that Porter … Continue reading Why Google, Netflix and cannabis dispensaries are using this century-old sign technology →

Over half of marketers are using the metaverse or considering it

Metaverse

56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds. Chris Wood on November 29, 2022 Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When asked this fall, 20% … Continue reading Over half of marketers are using the metaverse or considering it →