Tag Archives: users

Gen Z metaverse users are more trusting and willing to spend

A new study from Razorfish and VICE Media Group points to what Gen Z users want from branded metaverse experiences. Chris Wood on April 19, 2022 Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by … Continue reading Gen Z metaverse users are more trusting and willing to spend →

Google Updates Search, News To Help Users Evaluate Sources’ Credibility

Google Search Console

Google Updates Search, News To Help Users Evaluate Sources’ Credibility by Karlene Lukovitz @KLmarketdaily, April 1, 2022 Google announced two new features designed to help U.S.-based and all English-language searchers evaluate the credibility of news sources and their claims. One is a new “highly cited label” that will soon appear in Top Stories in Google … Continue reading Google Updates Search, News To Help Users Evaluate Sources’ Credibility →

App users visit brick and mortar 41% more often than non-users

Brick-and-Mortar Business

Customers like apps once they start using them but awareness remains very low. Constantine von Hoffman on March 8, 2022 What does a customer using your app get you? About 41% more visits per year, compared to those who don’t. That’s according to a new study from mobile marketing platform InMobi which examined actual consumer … Continue reading App users visit brick and mortar 41% more often than non-users →

Google Ads Yet To Resume Service In Gmail For All Desktop Users

Google Advertisement

Google Ads Yet To Resume Service In Gmail For All Desktop Users by Laurie Sullivan @lauriesullivan, December 27, 2021 Google Ads stopped serving in Gmail to some users on desktop last week. The company has yet to provide an update on when the service will resume. The ads in the affected areas stopped serving last … Continue reading Google Ads Yet To Resume Service In Gmail For All Desktop Users →

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

Email Marketing Strategy

Tom Whatley October 7, 2021 If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is in the list.” It’s a proverb as old as the internet, probably older. It’s also true. And more relevant than ever. If you want to build a successful business, a … Continue reading Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers →

How Blind Users Experience Instagram

Instagram Engagement

Jonathan Crossfield May 15, 2021 “If you’re a visual learner and you’re vision impaired, you’re a bit screwed – and I think I’m one of those people,” laughs Alex Man, a digital marketer and the Assistive Technology Officer for the Royal Society for Blind Children (RSBC). Alex was born with glaucoma, which damaged his optic … Continue reading How Blind Users Experience Instagram →

Which ERP Systems Are Most Popular With Their Users In 2021?

ERP Solutions

Louis Columbus May 7, 2021 Sage Intacct, Oracle ERP Cloud, and Microsoft Dynamics 365 ERP are the three highest-rated ERP systems by their users. 86% of Unit4 ERP users say their CRM system is the best of all vendors in the study. The survey-wide satisfaction rating for CRM is 73%, accentuating Unit4 ERP’s leadership in … Continue reading Which ERP Systems Are Most Popular With Their Users In 2021? →

Reduce Your Server Response Time for Happy Users, Higher Rankings

Website Ranking

Matt Diggity September 11, 2020 Server response time is often overlooked when it comes to improving page speed. It can, however, improve your site’s ranking. Users like fast sites, so Google likes fast sites. In this article, I show you how to reduce your server response time. I also provide a few other ways to … Continue reading Reduce Your Server Response Time for Happy Users, Higher Rankings →

Did you know that users’ gazes follow a pinball pattern?

User Experience

Eye tracking studies uncovered a “pinball pattern” in users’ gazes. Lauren Donovan on March 27, 2020 Adopt a dog. How to care for a dog. Buy dog food. Unique searches that generate different layouts and types of displays. The inconsistencies in search results pages are forcing users to review the page before jumping in and … Continue reading Did you know that users’ gazes follow a pinball pattern? →