Tag Archives: User

Diagnosis: Bad User Experience on Websites

Suraj KumarMarch 23, 2015 User experience includes meaningful and valuable human-computer interaction with practical and experimental aspects. It also includes the user’s perception such as ease of use and efficiency. The user experience is subjective up to a certain degree with respect to the knowledge of the user. Here are 10 Bad User Experiences: Poor … Continue reading Diagnosis: Bad User Experience on Websites

Understanding User Intent Differences Across Devices To Supercharge Your Marketing

With consumers using a plethora of devices to research and make purchases, columnist Soo Jin Oh believes getting a handle on mobile intent is crucial for marketers. Soo Jin Oh on February 26, 2015 Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in … Continue reading Understanding User Intent Differences Across Devices To Supercharge Your Marketing

Twitter Beats Fourth-Quarter Revenue Target, Falls Short On User Growth

CEO Dick Costolo, in the investor hot seat, makes a case for the social network’s growing momentum. By Ainsley O’Connell February 5, 2015 Twitter CEO Dick Costolo was full of renewed brio today as he reported the company’s fourth quarter and end-of-year 2014 earnings. “We closed out the year with our business advancing at a … Continue reading Twitter Beats Fourth-Quarter Revenue Target, Falls Short On User Growth

3 Reasons Why Your User Acquisition Strategy Is Failing

Rachel SerpaFebruary 3, 2015 So, you’ve built an amazing website or mobile app, complete with the latest and greatest CSS styling, recommendation engines and social plugins. There’s only one problem: your site is getting tons of traffic, but no one is registering or logging in. A clear, comprehensive understanding of consumer identity is becoming increasingly … Continue reading 3 Reasons Why Your User Acquisition Strategy Is Failing

How to Create a Powerful User Experience on Your Ecommerce Site

Business.comJanuary 3, 2015 Online shopping is becoming an increasingly popular outlet for shoppers to flock to. With 40 percent of the global online user base involved in online purchases, and sales increasing by almost 20 percent; businesses are shifting their attention to ecommerce platforms. This market change makes for a highly competitive environment since your … Continue reading How to Create a Powerful User Experience on Your Ecommerce Site

User Experience Smackdown: Usability Testing Vs. User Testing

What’s the difference between user testing and usability testing? Contributor Shari Thurow explains the distinction. Shari Thurow on November 21, 2014       Throughout my user experience (UX) career, I have encountered many people who honestly, truly believe that their company conducts usability tests on a regular basis. But when I probe for details, … Continue reading User Experience Smackdown: Usability Testing Vs. User Testing

Game Changer? Imagine A Twitter Where You Followed Interests Rather Than User Accounts

Like other major social media sites, the content on Twitter that you see is mostly based on those you follow. But what if you threw out the follower model for an interest-based one? Danny Sullivan on October 27 If you’ve ever signed someone up for a new Twitter account, one of the challenges a new … Continue reading Game Changer? Imagine A Twitter Where You Followed Interests Rather Than User Accounts