Tag Archives: Updates

Google Updates Meridian Marketing Mix Model, Enables Non-Media Variables

Google Updates Meridian Model, Enables Non-Media Variables by Laurie Sullivan , Staff Writer, September 30, 2025 Google has made changes to its marketing mix modeling (MMM) tool called Meridian, giving marketers more visibility into the data. The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on … Continue reading Google Updates Meridian Marketing Mix Model, Enables Non-Media Variables

Beyond Inbound: The 16 best HubSpot updates from August 2025

AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates. Tyler Samani-Sprunk on September 23, 2025       The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited … Continue reading Beyond Inbound: The 16 best HubSpot updates from August 2025

Email designer updates take center stage in Adobe Marketo July updates

Improvements to the new email designer headline the July Marketo Engage release, but REST API updates and identity deprecations are also worth reviewing. Mike Pastore on July 30, 2025       Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025, and enhancements are rolling out to customers throughout the month.  … Continue reading Email designer updates take center stage in Adobe Marketo July updates

14 HubSpot updates from April 2025 you don’t want to miss

From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use. Tyler Samani-Sprunk on May 21, 2025       With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to … Continue reading 14 HubSpot updates from April 2025 you don’t want to miss

10 must-use marketing updates in the Salesforce Summer 2025 releases

These 10 updates will help marketers in the Salesforce platform work smarter. Mike Pastore on April 29, 2025   The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance … Continue reading 10 must-use marketing updates in the Salesforce Summer 2025 releases