Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers. Chris Wood on October 26, 2023 Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. This is thanks to a new partnership between programmatic DSP Basis Technologies … Continue reading New adtech partnership unlocks inventory for multicultural publications
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How Intent Data Unlocks the True Potential of Email Personalization
Jessie Coan — April 19, 2019 Follow @jessiecoan — April 19, 2019 Personalization is supposed to be your secret weapon to cut through inbox clutter and capture the attention of your target customers. All studies and statistics point to the benefits of moving from generic messaging to highly-relevant, custom-made emails: 33% of marketers say personalization … Continue reading How Intent Data Unlocks the True Potential of Email Personalization
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