Tag Archives: Uncertainty

The Observer Effect and Heisenberg’s Uncertainty Principle

Dave Bushy December 6, 2021 My apologies to the physicists who might be reading this. I’m no expert on quantum mechanics. But I am a lifelong learner. So when I saw an article recently on “Heisenberg’s Uncertainty Principle,” I read further and learned about what is called the “Observer Effect,” which, in physics, is described … Continue reading The Observer Effect and Heisenberg’s Uncertainty Principle

Leading Through Uncertainty: 3 Ways to Deal with Ambiguity

Paul Keijzer October 31, 2020 As restrictions are loosened, most countries experience a second wave of COVID-19. Business leaders face unprecedented challenges as they navigate uncharted waters in this environment of uncertainty and ambiguity. Organisations around the world take swift action to prepare themselves for yet another looming financial fallout. This goes to show that … Continue reading Leading Through Uncertainty: 3 Ways to Deal with Ambiguity

Here’s how email marketers can stay sane amid this holiday season’s uncertainty

Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now. Ryan Phelan on October 21, 2020 Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing fast and furiously about … Continue reading Here’s how email marketers can stay sane amid this holiday season’s uncertainty

The Uncertainty Premium

Elliot Begoun — May 6, 2020 Canva.com “Don’t raise capital now.” That is what a speaker said the other day on one of the many great webinars our industry has rushed to produce in hopes of providing support and guidance to our brands. On the surface, it is sound logic. In reality, however, many brands … Continue reading The Uncertainty Premium

The Power of Upper Limits: How to Set Goals That Actually Work, Even In the Face of Uncertainty and Chaos

Mayo Oshin — August 16, 2019 Follow @mayowaoshin — August 16, 2019 In 1979, Howard Putnam, CEO of Southwest Airlines at the time, faced a complex problem and a difficult decision on the new direction to steer his company. [1] The deregulation act passed in 1978 opened the gates for a flood of new competitors … Continue reading The Power of Upper Limits: How to Set Goals That Actually Work, Even In the Face of Uncertainty and Chaos