Tag Archives: Ugly

The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads

Gordon Donnelly — June 24, 2017 — June 24, 2017 We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does … Continue reading The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads

Agile Metrics – The Good, the Bad, and the Ugly

Stefan Wolpers — January 1, 2017 Follow @StefanW— January 1, 2017 TL;DR: Agile Metrics Suitable agile metrics reflect either a team’s progress in becoming agile or your organization’s progress in becoming a learning organization. At the team level, qualitative agile metrics typically work better than quantitative metrics. At the organizational level, this is reversed: quantitative … Continue reading Agile Metrics – The Good, the Bad, and the Ugly

Dealing with Ugly Skeletons in Your Business’s Closet

by Erika Dickstein Follow @springinsightOctober 19, 2016 As the recent news concerning a certain braggadocious political candidate’s past vulgar talk about women reminds us, The Internet never forgets. And despite the best efforts of Europe’s highest court to enforce a “right to be forgotten,” in the US there is not even a vague law giving … Continue reading Dealing with Ugly Skeletons in Your Business’s Closet

How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)

by Alex Birkett July 16, 2016July 16, 2016 “What is beautiful is good,” the saying goes. This saying stems from a belief that attractiveness correlates to other good qualities. In a phrase, attractiveness is a Halo Effect. Of course, you can see that on the surface, the logic in that saying is flawed. What’s beautiful … Continue reading How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)

A Guide to the Good, the Bad and the Ugly of Programmatic Advertising

by Deepan Siddhu June 26, 2016 Follow @deepansiddhuJune 26, 2016 Remember when your browsing was cluttered with those annoying pop-up ads for products you would never consider buying? Gone are the days where brands were forced to buy bulk space blindly, resulting in people who would never want to buy their products/services being shown their … Continue reading A Guide to the Good, the Bad and the Ugly of Programmatic Advertising

Workforce Diversity – The Good, The Bad and The Very Ugly

by Len April May 17, 2016 Follow @ZenithtalentMay 17, 2016 Diversity is a topic that continually dominates the conversations of many people in the staffing industry. Every year, when analysts release their predictions of trending issues, diversity tops the list. It’s a small wonder, really. We’re in the people business, and people are diverse. How … Continue reading Workforce Diversity – The Good, The Bad and The Very Ugly