Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections. RJ Licata on April 26, 2024 As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches many demographics, drawing attention from marketers in all industries. … Continue reading What can a potential U.S. TikTok ban teach marketers?
Tag Archives: U.S.
TikTok warns 170 million Americans could lose their free speech rights if U.S. bill is enacted
April 22, 2024 TikTok warns 170 million Americans could lose their free speech rights if U.S. bill is enacted The legislation provides a nine-month deadline with a possible extension, if ByteDance makes progress towards a sale. BY Reuters TikTok on Sunday repeated its free-speech concerns about a bill passed by the House of Representatives that would … Continue reading TikTok warns 170 million Americans could lose their free speech rights if U.S. bill is enacted
Confidential Brazilian court orders against ‘digital militias’ on X released by U.S. congressional committee
April 19, 2024 Confidential Brazilian court orders against ‘digital militias’ on X released by U.S. congressional committee The court orders have called for a suspension of approximately 150 X accounts. BY Associated Press A U.S. congressional committee released confidential Brazilian court orders to suspend accounts on the social media platform X, offering a glimpse into decisions … Continue reading Confidential Brazilian court orders against ‘digital militias’ on X released by U.S. congressional committee
Internet advertising up 7.3%, reaching record high in U.S.
U.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report. Chris Wood on April 16, 2024 U.S. internet advertising reached a record $ 225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted … Continue reading Internet advertising up 7.3%, reaching record high in U.S.
Researchers submitted 83,000 fake job apps to see if the biggest U.S. companies discriminate. Here’s what they found
April 11, 2024 Researchers submitted 83,000 fake job apps to see if the biggest U.S. companies discriminate. Here’s what they found This week, the researchers revealed the names of the companies that discriminated most against Black or female applicants in their study. BY Pavithra Mohan In 2021, a group of researchers published the results of a … Continue reading Researchers submitted 83,000 fake job apps to see if the biggest U.S. companies discriminate. Here’s what they found
DoorDash is expanding its partnership with Alphabet’s Wing to bring drone delivery to the U.S.
March 21, 2024 DoorDash is expanding its partnership with Alphabet’s Wing to bring drone delivery to the U.S. Customers in Christiansburg, Virginia, can now order select Wendy’s menu items for drone delivery. BY Jessica Bursztynsky DoorDash is testing drone delivery in the U.S. after expanding its partnership with Alphabet’s autonomous drone delivery service Wing. Customers in … Continue reading DoorDash is expanding its partnership with Alphabet’s Wing to bring drone delivery to the U.S.
AI gets its first United Nations resolution, spearheaded by the U.S.
March 13, 2024 AI gets its first United Nations resolution, spearheaded by the U.S. The GA resolution, which isn’t legally binding, will still be a significant barometer of world opinion. BY ASSOCIATED PRESS The United States is spearheading the first United Nations resolution on artificial intelligence, aimed at ensuring the new technology is “safe, secure and … Continue reading AI gets its first United Nations resolution, spearheaded by the U.S.
TikTok Users Recruited To Influence U.S. Bill That Could Ban App
TikTok Users Recruited To Influence U.S. Bill That Could Ban App by Laurie Sullivan , Staff Writer @lauriesullivan, March 8, 2024 TikTok on Thursday sent a “direly worded alert” for those using the platform, urging them to call Congress and stop the bill that could ban the app. The move recruited TikTok users to influence the … Continue reading TikTok Users Recruited To Influence U.S. Bill That Could Ban App
Why EU regulators can rein in Big Tech, and the U.S. can’t
By Leila Frankina February 08, 2024 When Amazon announced last week that it was backing off a bid to purchase Roomba-maker iRobot, the two companies cited a familiar refrain: “Amazon’s proposed acquisition of iRobot has no path to regulatory approval in the European Union,” read a statement from iRobot. That the EU was scrutinizing … Continue reading Why EU regulators can rein in Big Tech, and the U.S. can’t
Just 48% of U.S. employees believe their company cares about them
By Jeri Hawthorne January 31, 2024 How we work, where we work, and when we work have been focal points of many employee satisfaction conversations for quite some time. Employers have been reimagining and reassessing work models. Employees have been taking a closer look at how their professional and personal lives intersect. And now, … Continue reading Just 48% of U.S. employees believe their company cares about them