Elisa Gabbert — September 23, 2018 Follow @egabbert — September 23, 2018 Last month, when we released our Google Ads mobile benchmarks for 18 industries, one of our readers commented that it would be really helpful to know the average click-through rate, conversion rate and so on for each mobile ad type. We thought, you … Continue reading Google Mobile Benchmarks – by Ad Type! [DATA]
Michael Misasi — March 5, 2018 — March 5, 2018 If your business sells anything online, you’re probably familiar with eWallets (aka mobile wallets) such as Apple Pay, Visa Checkout, and Masterpass. But you might be unsure about whether you should offer them as a payment method. On one hand, some sources suggest that eWallets … Continue reading EWallets: The Mobile Payment Type You May Be Missing Out On
Allen Finn — September 26, 2017 — September 26, 2017 When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesaukee. We can dream, but it ain’t gonna … Continue reading What’s a Good Quality Score for Each Type of Keyword?
Responsive design sites utilize the same HTML for users, regardless of device — but that doesn’t mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost. Abraham Nord on September 8, 2017 … Continue reading Achieve big testing wins by analyzing results by device type
Michael Bellina — June 27, 2017 Follow @MigmanMedia — June 27, 2017 I hear it all the time. “I’m getting traffic but I don’t see any sales.” So you spend more money on your Pay Per Click (PPC) campaign and it has little or no effect. There can be several reasons but let’s assume for … Continue reading If You Are Doing Any Type of PPC, You Need To Do This
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. Rebecca Lieb on June 14, 2017 No matter what kind of marketer you are, content matters. The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in … Continue reading Why content matters (no matter what type of marketer you are)
Cassie Green — April 6, 2017 — April 6, 2017 Vector vs Raster — it’s a battle for the ages and one of the greatest struggles that many graphic designers (and many ordinary people) face when it comes time to create some graphics for their marketing. File format is very important, and the file format … Continue reading Vector vs Raster: What File Type is Right for Your Project?
Tom Bowen — March 20, 2017 — March 20, 2017 There’s no doubt that conversion optimization is made up of many activities and tactics. Analytics analysis, A/B testing, email marketing, heat mapping, these are just some of the important tactics that go into optimizing a site for conversions. But to me, one of the most … Continue reading Moderated or Unmoderated: Which Type of Usability Testing Is Best for You?
From carousel ads to dynamic ads to video ads and more, columnist Brad O’Brien offers tips on how you can increase performance for Facebook ads of any variety. Brad O’Brien on March 2, 2017 Advertisers flock to Facebook and Instagram because of the unparalleled targeting, engaged audiences and bevy of visual ad products. Clients frequently … Continue reading Pro tips for every Facebook visual ad type
by Joel Goldstein Follow @joelgoldsteinOctober 22, 2016 If you’re selling any type of product, you will most likely have to work with a marketing intermediary at some point. Marketing intermediaries are the middlemen who facilitate the transfer of products from the supplier all the way down to the customer. Depending on your distribution strategy, you … Continue reading Which Type of Marketing Intermediary Should You Work With?