Mark SchaeferMarch 10, 2015 I gave a speech recently and somebody asked a very common question — “I like to tweet with my friends but I also tweet for my company. Do I need to have two Twitter accounts?” A great question. What is the proper balance between personal and professional outreach on Twitter? If … Continue reading Do I Need 2 Twitter Accounts?
Nielsen finds that Twitter activity during television shows highly correlates with neurological reactions of study participants. Martin Beck on March 9, 2015 Want to know which television shows are best at captivating their audiences? Take a look at Twitter. That’s the conclusion of a Nielsen study released today that found TV-related conversation on Twitter is … Continue reading Nielsen Study: Twitter TV Conversation Is Bellwether For Audience Engagement
Prasant NaiduMarch 6, 2015 As a business you are always interested in understanding customer behavior after he lands on your online store. Implemented by Facebook, Google, and Twitter, conversion tracking for websites enables you to measure your return on investment by tracking the actions users take after viewing or engaging with your ads. In 2013, … Continue reading Twitter Enhances Conversion Tracking For Web To Measure ROI On Ads
Kevin FredrickMarch 6, 2015 Social media sites are some of the most-used in the world, with Twitter sitting firmly in the top five. According to Twitter, there are 288 million active Twitter users, and more than 500 million tweets are sent every day. Is your business using this popular communication channel to support your customers? Here are 4 ways to … Continue reading 4 Ways to Provide Great Customer Service On Twitter
Steven HughesMarch 5, 2015 Early last month a deal was made to bring back Twitter Google search. Google will now have access to the Twitter “firehose” which will result in more tweets being found in Google search. These two had an agreement between 2009 and 2011 where Google had similar access. Twitter Google Search If … Continue reading Twitter Google Search – What It Means For You
In a move to tighten security, Twitter announces that people using TweetDeck credentials must switch over before March 31. Martin Beck on March 4, 2015 Twitter announced today that by the end of March, TweetDeck users will have to sign onto the platform using their Twitter credentials. That means users of TweetDeck — those still … Continue reading TweetDeck Users Will Now Have To Sign In With Their Twitter Credentials
Richard SmithMarch 3, 2015 Social media management provides us with many choices in terms of platform and even operability. For those who consider Facebook as the most potent media marketing tool might, Twitter comes forth as a refreshing alternative. While the former packs in quite a lot in terms of content, Twitter offers that edge … Continue reading How to Maximize Twitter Functionality for Improving the Client Base?
Twitter is testing ways to give quick access to how well your tweets are performing. Martin Beck on March 2, 2015 Twitter is testing a new analytics feature for individual tweets on Twitter.com, giving quick access to a snapshot of how tweets are performing. Several members of our staff have seen the new wrinkle, a … Continue reading Twitter Experimenting With Analytics For Individual Tweets
Taking a page from YouTube — and beating Facebook to the punch — Twitter now allows embedding its video without the tweet it came in. Martin Beck on March 2, 2015 Twitter is still playing catch-up to Facebook’s video juggernaut, but today it got a bit of a jump on its larger rival. Twitter gave … Continue reading Twitter Enables Embedding Twitter Video On Websites
The attack on Twitter abuse (especially on sensitive personal data) is being elevated in 2015 with extra staff, better reporting & tools. Greg Finn on February 27, 2015 Earlier this month, an internal email leaked where Dick Costolo, Twitter’s CEO, stated “We suck at dealing with abuse and trolls.” It appears that the actions to … Continue reading Twitter Triples The Size Of The Abuse Support Team & Adds Doxing Reports
