Tag Archives: Twitter

Demystifying “Twitter for Business”

Alex CharalambousFebruary 25, 2015 With constant innovation shifting the digital environment, many marketers are readjusting their social strategies in order to remain in the conversation. Since Facebook began offering advertising to amplify reach, other social platforms are beginning to offer the same services. Now, Twitter is offering “Twitter for Business” to allow businesses and brands … Continue reading Demystifying “Twitter for Business”

There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video

Three weeks after the launch of Twitter’s mobile native video feature, most brands are not using it. The best examples are direct answers in Q&As. Martin Beck on February 17, 2015  In the three weeks since Twitter announced the rollout of native video, we’ve been on the lookout for brands and businesses making use of … Continue reading There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video

What’s Your Pain: 5 Reasons To Share Your Business Technology Pain Points On Twitter

Marie AlonsoFebruary 13, 2015 Everyone in business has them at one time or another. Pain Points. When it comes to business technology, pain points can be vast. Usually, you realize you have a pain point when something is not working properly, or you have a process that is turning increasingly time consuming and costly. Pain … Continue reading What’s Your Pain: 5 Reasons To Share Your Business Technology Pain Points On Twitter

How to Maximize Twitter for Brand Marketing at Trade Shows

Janette SpeyerFebruary 12, 2015 Twitter is a powerful tool for trade shows! Unfortunately, many marketing opportunities are missed. Now is trade show season for most of my clients. During this time, Twitter is my platform of choice for all conference communications. I take advantage of the feed hashtag to follow show related information and updates. … Continue reading How to Maximize Twitter for Brand Marketing at Trade Shows

The Power of Twitter: 3 Communications Tips for Social Open Innovation

Jessica DayFebruary 10, 2015 It is easy to discuss the value of instituting an open innovation program (for starters, how about qualitative information married with quantitative value?), but what is sometimes a challenge to even the best open innovators is the task of building and communicating with a widespread crowd in order to benefit from … Continue reading The Power of Twitter: 3 Communications Tips for Social Open Innovation