by Tom DeVotoSeptember 22, 2016 With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks. And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet … Continue reading 7 Ways To Get More Clicks on Twitter
by Bob Hutchins Follow @BobhutchinsSeptember 16, 2016 Write a tweet. Leave some room at the end. Then keep typing hashtags until you reach 140 characters. You will probably get more impressions, but the bigger question is: are those impressions worth anything… or are you just attracting spam accounts? Furthermore, are you turning off your legitimate … Continue reading What’s the Real Value of a Twitter Hashtag?
by Alanna HonigmanSeptember 17, 2016 There are a lot of businesses active on Twitter out there, which can be pretty cool … and cringe-worthy. You have no idea how many times I see company and even CEO accounts that just don’t do a very good job of being online, even if they are frequently active. … Continue reading 5 Easy Ways To Improve Your Twitter Presence — For Free!
Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message. Tim Peterson on September 15, 2016 rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform for customer service. Businesses’ Twitter profiles can now display … Continue reading Twitter now lets brands say when they’re available to respond to tweets
by Brian Fanzo Follow @iSocialFanzSeptember 1, 2016 Twitter has changed my life, personally and professionally, in ways I can’t even begin to explain. I also understand that Twitter isn’t like any other social network. The quirks and limitations cause many to give up and many others to not see how someone like me finds so … Continue reading 6 Twitter Power User Features For Everyone
by Arik HansonAugust 23, 2016 Before you click away, I encourage you to read on. Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Because, I’m starting to believe it might. Brands have long (well, as least for the last … Continue reading How Long Before Brands Completely Abandon Twitter?
by Jonny Rosen Follow @ohjonnyAugust 22, 2016 Twitter doesn’t get nearly as much attention as Facebook when it comes to social media advertising or even social media marketing, for that matter. However, Twitter remains one of the largest social media platforms available, and it has 320 million active daily users. Twitter also has a truly … Continue reading Top Tips for Success with Twitter Ads
by Sahail Ashraf Follow @TalcontentAugust 21, 2016 While social media is very much an open book, allowing everyone to get involved, there are still one or two little ‘clubs’ that have sprung up. These are a reason there are platforms that not everyone has access to. Perhaps the biggest and most frustrating one for brands … Continue reading Should Your Brand Get Verified On Twitter
How can Twitter get ahead in the social advertising space? Columnist Brad O’Brien discusses four initiatives that will help the platform thrive and resonate more with marketers. Brad O’Brien on August 18, 2016 When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like … Continue reading 4 ways for Twitter to stay relevant
Promoted Stickers marks Twitter’s latest attempt — and the latest example of a trend — to inject brands not only into people’s content feeds but into the actual content. Tim Peterson on August 15, 2016 Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also … Continue reading Twitter turns stickers into ads for brands, but won’t say how it’s charging for them
