Tag Archives: Turning

Turning Your Website Into A Customer-Loyalty Development Channel

BJ KitoJune 15, 2015 For many companies (large and small alike) the root philosophy behind a website has traditionally been rather unfortunate. A web presence has been viewed as nothing more than a validation tool. For “great” companies who are “doing it well,” a website is leveraged as a place for customers to engage, transact, … Continue reading Turning Your Website Into A Customer-Loyalty Development Channel →

Turning Likes Into Leads: Converting Your Social Community

2014 was somewhat of a breakthrough year for B2B social media marketing. Despite toiling away at what we were certain could be a great business asset since long before, efforts to generate tangible business returns from social media platforms and likes, paid or otherwise, had been largely unsuccessful. So what changed? Hubspot Hubspot came to … Continue reading Turning Likes Into Leads: Converting Your Social Community →

Turning Holiday Shoppers into Loyalty Shoppers

Greg GilettoJanuary 13, 2015 There is an ever-growing list of retailers who offer loyalty programs and incentives throughout the year encouraging consumers to purchase products now in return for deals later. Sometimes these programs offer “loyalty points” that a visitor can accrue and later redeem; other times they may offer a coupon, which is emailed … Continue reading Turning Holiday Shoppers into Loyalty Shoppers →

Turning Creative Ideas Into Successful Businesses: 13 Inspiring Stories From 2014

  By Erin Schulte The common thread of almost every Fast Company story is a creative person who had a compelling idea and managed to spin it into a successful company or organization that continues to innovate. In case you missed them the first time around, here are some stories that inspired or fascinated us … Continue reading Turning Creative Ideas Into Successful Businesses: 13 Inspiring Stories From 2014 →

The Art Of “Defictionalization”: Turning Fake Movie And TV Products Into A Real Business

How Omni Consumer Products used True Blood and Ghostbusters to create a thriving business selling real versions of fake stuff. By Jake Rossen Pete Hottelet remembers the day he walked into the headquarters of Valve–makers of the immensely popular Half-Life video game–while proudly wielding a crowbar. In his mind, it was a can’t-miss proposition: The … Continue reading The Art Of “Defictionalization”: Turning Fake Movie And TV Products Into A Real Business →