By Rob Pegoraro June 30, 2023 Since its 2008 founding, Airbnb has prospered on the assumption that people will be comfortable staying in the homes of strangers. But the rental behemoth still has some trust issues among its customers—and its executives were more than willing to talk about those struggles with attendees at this … Continue reading How Airbnb is trying to convince more users to become hosts
Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies by Ray Schultz , Columnist, October 10, 2022 Brands have a long way to go before they get the maximum benefit from their data, judging by The B2C Perspective on Using Data to Predict Future Performance, a study from Pecan AI, conducted by Ascend2. Most B2C … Continue reading Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies
What You Need to Know Before Trying SEO On Your Own Timothy Carter / 23 Feb 2022 Search engine optimization (SEO) has something of an allure to it. It’s a kind of digital magic that allows businesses to rank higher in search engine results pages (SERPs) and earn more organic traffic as a result. … Continue reading What You Need to Know Before Trying SEO On Your Own
By stephen seth February 18, 2022 The music industry has always lived at the crest of the cultural wave, setting trends and reflecting changing beliefs and desires. So it’s no surprise that brands have long traded on the cultural relevance of musicians, tapping them as creative directors (Rihanna for Puma), ad campaign stars … Continue reading Trying to build your brand? Steal secrets from Billie Eilish, Taylor Swift, and the Foo Fighters
By Ursula Mead February 02, 2022 Women have been to hell and back over the past two years, leaving the workforce at historic rates as they’ve grappled with shuttered daycares, online schooling, job losses, and every other COVID-19 pandemic hardship. Despite it all—and maybe because of it—many are ready to get back to work … Continue reading 3 ways to meaningfully connect with the women you’re trying to hire
Matt James September 21, 2021 As an entrepreneur, you probably appreciate how difficult it can be to get your business profitable. Once you have started earning money, you have to protect and grow your wealth in case the market goes south. This means you have to invest wisely. One of the best ways to grow … Continue reading Essential Stock Valuation Models for Entrepreneurs Trying to Grow Their Wealth
Anthony Mersino June 25, 2021 I recently received an email from a colleague I’ve known for nearly 20 years. It started with this line: “You should be speaking here…” I flagged it as junk and blocked my colleague. Which may seem like a dramatic overreaction. I felt triggered and controlled by the word “should”. You … Continue reading Stop Trying to Control People
Karen Repoli May 25, 2021 Are you trying to learn everything about everything in an effort to save money? Sure, it’s tough to admit you need help but if you continue being everything to everyone, your business and YOU won’t survive or thrive! It’s just not sustainable. Do you want to be known as Walmart … Continue reading Why Trying to Be a Jack (or Jill) of All Things Can Crush Your Business
Stephanie Lica November 6, 2020 Facebook may dominate the social media marketing scene, but Instagram has taken over with the coveted 18-to-34 age demographic. Millennials and Gen Z users view the site as an essential tool for digital discovery, with a single scrolling session unearthing a satisfying blend of entertainment and inspiration. This presents an … Continue reading How to Sell on Instagram: Strategies Worth Trying
The company offers unique in-store digital merchandising at the point of sale. Greg Sterling on July 7, 2020 The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. … Continue reading Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
