Tag Archives: Transformative

From Product-Centric to Audience-Centric: The Transformative Six-Pack

Brenda Caine — May 22, 2017 — May 22, 2017 What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that can help your business transform from product-centric to audience-centric. On Thursday morning at the SiriusDecisions 2017 Summit, Marisa Kopec, VP, Innovation and Product Management, and Ross Graber, … Continue reading From Product-Centric to Audience-Centric: The Transformative Six-Pack

Why Having No Massive Transformative Purpose Will Kill Your Company

Paul Keijzer — February 27, 2017 Follow @Paul_Keijzer— February 27, 2017 Imagine a life where your basic needs are taken care of but you have nothing more to strive for. Nothing greater that you’re aspiring to achieve. Sounds like a mundane and purposeless life to me. That’s most likely the state you’d like to avoid … Continue reading Why Having No Massive Transformative Purpose Will Kill Your Company